You may have heard all about Norwegian Cruise Line Holding’s major investment in the local market, but have you taken a step back to think about how this benefits you?
Late last year, Steve Odell, a cruising expert with Silversea, Celebrity and Royal Viking on his resume, stepped in to head Australia’s very first Norwegian Cruise Line office.
The Sydney-based branch opened with only six executives and now houses a team of around 50 specialising in marketing, PR and sales.
The team is responsible for building Norwegian Cruise Line’s local presence and from 1 April they’ll also be in charge of promoting the company’s two luxury brands – Oceania Cruises and Regent Seven Seas.
Speaking at a media event aboard Oceania Marina in Sydney this week, Odell, the Managing Director Asia Pacific, said having all three brands in house is a “fantastic proposition” for the line and for agents.
“The three brands are so different they compliment each other.”
Steve Odell, Norwegian Cruise Line Managing Director Asia Pacific
“They suite different markets and having them under one building will allow us to organise cross activities.
More importantly, he said it’ll give the office a chance to bring all three brands to more agencies across the country and help agents sell the product.
Aside from gaining access to more Norwegian Cruise Line Holdings information, here are seven other reasons travel agents will love having Norwegian Cruise Line around:
1. They’re here to answer all your Norwegian questions
2. Even the simplest ones
3. There’ll be more targeted marketing, which means more sales for you
4. And there’s not just one brand for you to sell, but three
5. Of course a local office will want to show off their ships
6. Which means more ship tours
7. And FAMIL opportunities
