The vibrant continent of Africa will be in the spotlight week, with thousands of people gathering at The Durban International Convention Centre in South Africa today to kick off the world’s biggest African trade show.

Africa Travel Indaba runs through until May 10 and is expected to attract thousands of exhibitors, travel buyers, media and travel industry professionals from around the world. KARRYON will also be on location to bring you the latest news. 

It is the biggest showcase for Africa’s travel industry – highlighting the quality and the diversity of product on offer across the entire continent.

African safari

The theme for this year’s show is “Africa’s stories, your success”. The message behind it is that Africa “no longer looks to the world for affirmation or inspiration”, but rather the world looks to them.

“We are real, vibrant and driven to succeed. So, we invite the world to journey with us and tell the new story of Africa, where success is not only for Africans, but for the world. Africa’s stories. Your success.”

Indaba key messaging

Africa’s tourism sector grew at 1% above the global average in 2017 – at 8%. The forecast is for continued growth this year.

africa

As part of the theme for 2018, Africa’s Travel Indaba will be celebrating Nelson Mandela’s Centenary at this year’s show. This will include a number of installations and events at the show.

CEO of South African Tourism Sisa Ntshona says Indaba will show off Africa as a vibrant continent where visitors can shape lasting travel memories.

Africa feature 3

“These are the stories we want to amplify at our continent’s premier tourism trade show in 2018. We want the African tourism economy to help write the story of Africa’s prosperity. We want the world to be moved by Africa,” he said.

 

READ: What’s all the fuss about South Africa anyway?

READ: An expert’s advice on packaging an Africanexperience for your client

Are you attending Africa’s Travel Indaba? Let us know below.