Hawaii may seem like the ideal place to just lay on a sunbed or shop until you drop for a week-or-so, but it’s actually more than that and Aussies are starting to realise it.

Speaking at the Aloha Down Under roadshow in Brisbane last night, Hawaii Tourism Oceania Country Manager, Kerri Anderson said Australian travellers are making an effort to explore the US state beyond the commonly visited O‘ahu, with a six percent increase in multi-island travel among Aussies over the last 12 months.

She said this expanded range of travel proved that Australians are aware that there’s more to the island destination than just Waikiki’s sun and shops.

Hawaii feature

“Coupled with our phenomenal 48 percent repeat visitor rate, these results indicate that Aussies are regarding Hawai‘i as much more than a ‘fly, flop and shop’ holiday destination, returning again and again to experience everything the islands have to offer.”

Kerri Anderson, Hawaii Tourism Oceania Country Manager

In line with multi-island travel, new figures show that Aussies are staying longer in Hawaii than ever before with a 9.5 nights average stay, while spending is at a four-year high of US$2,561 (up 5.7 percent).

Hawaii feature

Ms Anderson said that with the Aussie dollar recently hitting a two-year high, there was no better time to book a Hawai’i holiday.

The Aloha Down Under roadshow will travel to Melbourne, Sydney, Auckland and Christchurch this week with 25 Hawai’i tourism operators for Travel Agents to meet.

Have you travelled to Hawaii? What did you think?