Are you an Aussie day-to-day but a Californian at heart? Or a Travel Agent that related to Katy Perry’s ‘California Gurls’ so much you played it on repeat through 2010 and even for half of 2011?

Does the idea of exploring Yosemite’s stunning natural scenery and Los Angeles’ diverse neighbourhoods excite you?

Damn even I just got a chill down my spine.

If you enthusiastically nodded yes to the above then baby doll you might just have what it takes to rep California just like Perry, but maybe without the cream, fairy floss and wigs.

Travel Agents giphy-2

Visit California on the search to uncover five consultants to be the faces of the new digital training program called California STAR.

The search will commence at this year’s Visit USA expos where Agents will be able to enter by stopping by the Visit California stand (say hello to the Visit Cali gals in the image below) and using Visit California’s ‘STAR Search’ video booth to record their own unique destination travel tips to better sell California.

Videos will then be uploaded to a special microsite for industry vote. The five Agents with the most votes will become ‘California Super STARs’, winning their place on a content creation FAM where they will experience and record their tips on location for future incorporation into one of the training modules on California STAR.


“We’re so excited to start the search for our California Super STARS.”

Melanie Mayer, Visit California Australia and New Zealand Travel Industry Manager

“We know there are so many Agents with great advice to share with the industry to help them better sell California.

“This competition is all about capturing these Agent insights so we can add these to our California STAR modules to make it truly the best sales companion available to agents in this market.”

For those who haven’t yet checked out the California STAR program, it’s the first-of-its-kind training program in the Aussie market, which allows consultants to learn at any time by simply downloading an app.

The mobile enabled training portal can be accessed online or offline and is designed to simplify the selling process, give Agents access to instant expertise, as well as timely and evergreen content.

Click here to check it out.

So, think you have what it takes to be a Visit California STAR?