Did your colleague make the cut? What about your favourite famil buddy? Or how about that woman who was really sweet and welcoming to you that one time your ‘events entourage’ ditched you?

The finalists Visit California’s “STAR Search” video competition have been revealed and voting is now open to decide which Agents will become the faces of its new digital training platform, California STAR.

Fifteen “STAR Search” competition candidates have been shortlisted across five different categories based on their top suggestion to sell The Golden State. Each category represents one of tourist bureau’s five experience pillars; Culinary, Luxury, Entertainment, Outdoor and Family.

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Five category winners will be decided by an industry vote which opened late last week. The Agent with the most votes in each category by 21 April will be crowned a California Super STAR, winning their place on a VIP FAM to the destination to record their tips for future incorporation into California STAR.

Voting is open to all industry in Australia and New Zealand, who must first sign up to California STAR and then make their selection. Voting will run until 21 April with winners announced on 26 April.

Launched in February, “STAR Search” is a video competition focused on identifying five Agents to feature in training modules via content pieces filmed in California.

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California STAR is a first-of-its-kind program in the Australian market, enabling mobile devices to become The Golden State sales and training portals which can be accessed online, offline, anytime, anywhere. Dynamic training modules will allow agents to tackle questions in the office, on their daily commute, while watching TV or sunning on the beach.

The app was designed to simplify the selling process, giving agents access to instant expertise, as well as timely and evergreen content. Videos, brochures, itineraries and more can be shared with just one tap.

Key features of the program include:

Mobile and desktop applications for both IOS and Android users
Shareable sales tools and inspiring content
Dynamic supplier directory
Opportunities to earn incentives and rewards

Click here to sign up to become a California STAR and vote for your favourite California Super STAR.

Which California Super STAR are you voting for?