A new concept in urban luxury hotels is about to be unveiled by visionary developer Trenerry Property under the new Adina Grand Apartment Hotel brand.

In a development set to become the new “hub and heart” of Melbourne’s West End. Adina Grand Apartment Hotel Melbourne West End will have a stunning design that will transform the way people enjoy apartment living, delivering memorable experiences via authentic foodie and communal adventures.

Just moments from Melbourne’s centre, guests and residents will be able to design their own lifestyle, combining shopping with visits to West End’s day spa, 50-seat cinema or its nine bars and restaurants – all without leaving the precinct.

The hotel will occupy seven levels in one of five designer buildings in the $350m West End development with an exquisite design that incorporates elements of the rainforest and the moon, juxtaposed with the neon stylings of a futuristic Tron setting, with each floor distinguishable by its own individual aesthetic.

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The lobby has been inspired by a solstice and forms a magnetic hub for guests and residents to meet in an inspiring space decorated with lush internal gardens, feature walls, lounge seating and open fire places.

Guests and residents will enjoy a 25 meter glass-backed indoor lap pool and spa with its own lounge area with food and drinks service. The 92 hotel apartments are designed as calming and restorative urban retreats, incorporating futuristic circular design elements, stylish timber and a focus on local art.

TFE Hotels CEO Rachel Argaman said Adina Grand Apartment Hotels would bring the next level of sophistication to the Adina brand in a series of stunning new luxury lifestyle hotels set to open in the next five years in Melbourne, Sydney, Brisbane and Canberra.

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“As hoteliers who understand developments, we are no longer just creating hotels, we are ‘place making’ – creating or curating connected retail and lifestyle spaces so that they present desirable and memorable experiences for guests and locals right on site, whether it be the coffee roasters, micro-breweries, chocolatiers, boutique shopping or the theatre and movie experience,” Argaman said.

She said the new Adina Grand at West End marked TFE Hotels’ continued expansion into the Melbourne market.

Designs will soon be unveiled for stunning new Adina Grand hotels next to Australia Square at 280 George Street in Sydney and at Queens Wharf in Brisbane, in addition to the recently announced Adina Grand set to open in Canberra in 2020, which will provide access to a purpose-built “Theatre Lane” – an activated laneway serving as a foodie and retail lifestyle precinct.

Construction starts in May 2017 with the hotel set to welcome guests in late 2019.

Think this new concept will fit in nicely in Melbourne?