By KarryOn @karryontravel04 Oct 2016If Instagram and Pintrest have proved one things, it’s that people love to interact and be influenced by images. That’s why Sabre Corporation has collaborated with Routehappy to integrate rich airline content into its booking platforms. ‘Rich airline content’ means Sabre users will have more access to include visually descriptive merchandising content intuitively placed throughout the agency workflow – aka images. They will provide relevant content for travel consultants to differentiate offerings available to flyers, while helping airlines showcase their products and provide upsell opportunities through the Sabre travel marketplace. The agreement also makes Routehappy Hub a primary source of airline rich content available to agents when shopping, checking for availability, and pricing branded fares in the new Sabre Red platform. According to Sabre Travel Network’s Senior Vice President of Marketing, Wade Jones, the integration of Routehappy Hub will not only make it easier for airlines to provide share the details of their products with Agents, but also make it easier for consultants to sell. “With the integration of Routehappy Hub as a capability in our agency platform we are driving dynamic traveler-first merchandising, helping our airline customers to unlock higher revenue in their merchandising strategy.” Robert Albert, CEO at Routehappy added: “It’s a new era for airlines and distributors, collaborating to integrate relevant merchandising content to create more value in flight shopping.” “Sabre, Routehappy and airlines are turning differentiation content into incremental revenue and more satisfied customers for airlines.” The integration with Routehappy will be an enhancement to the rich graphical capabilities of Sabre’s agency platform to support airline amenities and branded fares sales. With an entirely new workflow and user experience, rich with visual and descriptive content sourced via Routehappy, the new Sabre Red Workspace will enable airlines to market their brand and products in ways that are more consistent with how they market themselves in other retailing channels. What are your thoughts on the news? Other stories you may like Who won Viking’s incentive? Flight Centre’s ‘spring’ visit, Cover-More & more travel news EARN a $50 Coles voucher, MTA Travel unveils conference line up, new brochures & more How is technology disrupting the way we travel?