Flight Centre has started its own DMC, tangoed into South America, hooked up with youth online brands, and now the Travel Group is turning its attention to seniors through a new agreement.

The company has teamed up with Travel at 60 to place its special deals and packages for more experienced clientele from Cruiseabout, Escape Travel, Travel Associates, and Flight Centre on the aggregator’s website.

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According to online site’s Chief Executive, Rebecca Wilson, teaming up with the Flight Centre Travel Group is “great for the community” because it will simplify the wide variety of travel options for the over 60s.

“The Flight Centre Travel Group will bring our community great pricing and compelling travel offers that are specific to the demands of a changing and far wider travelling older generation than ever before.”

Rebecca Wilson Travel at 60 Chief Executive

For Cruiseabout’s National Marketing Manager Monique Van Gelder, the new arrangement will help the brand connect to “one of the biggest travel segments”.

“This is a fantastic opportunity for our brands to connect with this market to provide exciting and compelling travel offers,” she said.

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Travel at 60 offers a unique deals marketing environment that can showcase multiple brands and suppliers, across cruises, tours, rail journeys and package holidays, all in high demand from this generation that represents 80% of the leisure travel market in Australia.

The media site and travel deals marketplace is growing quickly with more than 500,000 pageviews in the last 30 days and 65,000 people now signed up to receive great deals weekly, and an actively engaged social media following driven by the Starts at 60 team.  They are Australia’s largest mature media brand and attract 1.2 million visitors and six million page views per month to their network.

What are your thoughts on the news?