G Adventures the adventure travel company, G Adventures the adventure cruising operator, G Adventures the new touring business and now G Adventures the solo holidaymaker’s guide, the escorted touring firm and the small ship operator.
The multifaceted company has ventured into new territories with the acquisition of three brands, including the iconic, 60-year cruise line, Swan Hellenic.
The acquisition of the respected boutique cruise line was confirmed this week, a month after the brand’s parent company, All Leisure Group, which also owns Voyages of Discovery, went into administration.
In a statement, G Adventures’ Vice President of Global Sales, John Warner, said the company is determined to preserve and extend the legacy of the cruise line, which is particularly popular among the British travellers.
“We know how beloved Swan Hellenic is to its loyal customer base and respect it has in the British travel community.”
John Warner, G Adventures Vice President of Global Sales
Swan Hellenic operations will restart next year with a new ship and new voyages. Itineraries for 2018 will be released over the coming months.
“Our long-term aim is to re-launch Swan Hellenic and re-establish the award-winning values that make it so well-loved,” Warner added.
In the meantime, G Adventures is also focused on bringing its other acquisitions – UK escorted touring company Travelsphere and online singles holiday site Just You – into the business.
Founder Bruce Poon Tip is reported in UK media as having said the two new additions will enhance the company’s offerings to “an even wider range of escorted tours right across the world and to suit all age ranges”.
“Travelsphere and Just You are both leaders in their fields and we are all really excited that they have become part of the family.”
Bruce Poon Tip, G Adventures Founder
“We will be working hard to ensure that the loyal customers of Just You and Travelsphere continue to enjoy the award-winning tours that both brands organise.”