Woolworths Rewards and Qantas Frequent Flyer are back in business together less than two months after announcing their split and causing a massive stir amongst members.
Today, the pair have announced a new agreement which will allow members to convert Woolworths Dollars into Qantas Points – which can be used to purchase free flights or upgrades: ?.
Customers will receive 870 Qantas Points for every 10 Woolworths Dollars (these dollars are earned through buying orange ticket products).
Expected to launch during the first half of 2016, the agreement will last for at least another three years.
The latest news follows October’s announcement that Woolworths had split ways with the Flying Kangaroo after six years. This caused a massive stir amongst members who said the arrangement with Qantas was the main reason for their ongoing loyalty to the giant grocer.
CEO of Qantas Loyalty, Lesley Grant, said the airline is pleased to continue its long association with Woolworths, especially considering its popularity amongst members.
“We know Qantas Points are a very popular choice for a lot of people, particularly those who are earning them in several ways.”
Lesley Grant, Qantas Loyalty CEO
“Those customers tend to preference brands that offer Qantas Points because it helps them reach their goals faster, which can mean upgrades on flights or taking the family on an overseas holiday each year.”
Between 1 January 2016 and the launch of the new option, customers who previously earned Qantas Points via Woolworths Rewards will receive regular bonus Qantas Points offers, ensuring shopping at Woolworths remains the best option for Qantas Frequent Flyers during the implementation period. Those with a Qantas Frequent Flyer-linked credit card will continue to earn points each time they shop at Woolworths.
Woolworths is also currently increasing the number of orange tickets in store on fresh and high demand products and implementing a Woolworths Dollars ‘top-up’ campaign. As part of this process, Woolworths will ensure active members have earned at least ten Woolworths Dollars in the first seven weeks of the program.
Other key features of the agreement include a minimum spend of $30 to earn Qantas Points; customers earn Woolworths Dollars as a default option; and points can be earned at Woolworths Supermarkets and BWS stores.
