It doesn’t matter if you’re a mobile travel agent, a consultant in retail, or work in corporate: leveraging on the power and reach of social media will help draw in those extra bookings and expand your client database.
Let’s get one thing straight: if you’re not already using social media in your business, you’re missing out – on loads of potential customers and sales.
You’re already using Facebook and Instagram and the like – so why not spend a little extra time and effort in crafting the kinds of posts that get people as excited as you are to book themselves a holiday?
It makes sense. The average user spends about 40 minutes a day on Facebook; that’s more than enough time to make an impact on people and get them thinking about their next trip.
To help you get 2016 off to a great start, here are 3 tips that will give your social media efforts a good kick up the bum.
Focus on creating in-the-moment type posts
A powerful aspect of social media is its instant communication. One of the biggest trends in 2015 has been the popularity of in-the-moment type posts; e.g., an airline sale announcement, an overseas emergency, etc. Be the first to communicate to your network what’s happening in the travel world, and they’ll see you as an authority. They’ll then be more likely to book with you.
Make it personal
Your advantage as a travel agent is that you’re able to offer a personalised service to your customers. You do this in store, so why not showcase your personality to your extended network and help build your brand? Use social media to tell your story, and let them in on your own personal travel world. Nobody trusts a travel agent that doesn’t travel…
Offer discounts
Everyone loves a great deal. Offer your clients and extended network a discount that no one else will, and separate yourself from the pack. Even if it’s just $50 off the RRP, you’ll score the sale and be in a position to sell add ons, such as travel insurance, car hire, tours, etc.
