Flight Centre Travel Group’s luxury and experiential agency Travel Associates has launched a new brand campaign, One of a Kind, which speaks to the one-of-a-kind service and bespoke holidays and itineraries that TA creates for clients.
The campaign is designed to showcase the brand, heroing the travel advisor at the core of the message to target the client who understands the value of working with a trusted advisor for a tailored and memorable holiday experience.
General Manager of Brand & Marketing Anna Burgdorf said TA offers an experience that is exclusive, memorable and stress-free with an absolute expert overseeing every little detail.
“As travel settles into a new ‘normal’, we want to ensure luxury clients know their holiday and travel plans are safe in the hands of Australia and New Zealand’s leading network of expert travel advisors, who are famous for providing exceptional service and designing ‘One of a Kind’ travel experiences,” she said.
The new campaign features a purple gemstone, designed exclusively for TA by BCM Group, which represents a ‘navigation drop-pin’ that highlights the hidden travel gems the brand can provide to clients, along with exceptional service and advice.
“Anyone can book a holiday, but Travel Associates can ensure your experience goes beyond your expectations with every detail taken care of and the advice and depth of insight that only a true travel expert with years of experience can provide,” Ms Burgdorf said.
The brand campaign launch comes after the recent appointment of new Travel Associates Australia GM Rachel Kingswell.
For more info, head to oneofakind.travelassociates.com
