France’s Tourism Development Agency Atout France has a new e-learning platform to help Australian advisors upskill in all things Français. Plus, there’s an amazing opportunity to win one of 40 $100 vouchers for luxe French skincare brand L’Occitane.
Launching at the Sofitel Sydney Wentworth hotel in September this year, the new Atout France Connoisseur program arrived on Aussie shores after rolling out in Canada and India for a deep dive into France’s regions.
Advisors can gain comprehensive knowledge of the destination from local customs to popular attractions, hidden gems and off-the-beaten-path adventures plus the current agent incentive to win one of $100 vouchers from L’Occitane has been extended into January 2024.. check it out below.
The France Connoisseur program

The 15 training courses are a passport to all regions of France, including overseas. Each online module takes just 15 minutes to complete with videos, fast facts and bite-size info.

The fun, interactive online courses also cover gastronomy, accessibility, accommodation and sightseeing plus the ‘savoir-faire’ of France’s regions.
Learn at your own pace, one region at a time, with simple trivia questions and one final 10-minute assessment. Complete the training and final assessment to earn certification as a France Connoisseur.

Atout France Trade Marketing Manager Clelie Collas said: “The France Connoisseur training program is designed for busy professionals with adaptive learning and personalised content.”
“It aims to provide a comprehensive guide to destinations and offers interactive courses and assessments to help users better guide their clients and improve their industry knowledge.”

Upskill and win!

Start your e-learning journey and become certified by 15 January 2024 to win one of 40 L’Occitane vouchers, valued at $100 each.
Atout France has also introduced a trade newsletter with the latest news, updates and info. Advisors can sign up and register for the France Connoisseur program here. Check out the module demo here.
Find out more at elearning.atout-france.fr
Atout France will also take part in the Rail Europe roadshow in Melbourne and Sydney.