Adam Armstrong has stepped down as CEO of Contiki, a role he held since June 2020. Under Armstrong’s leadership, the business navigated significant challenges, including post-COVID recovery, while solidifying its position as a leading youth travel brand.
Melissa DaSilva, Interim CEO of TTC Tour Brands, will oversee operations during a strategic review aimed at enhancing efficiency across the portfolio, while maintaining Contiki’s unique identity.
In thanking Armstrong for his service, TTC Tour Brands said the outgoing CEO had been “instrumental in shaping the brand’s direction and recovery post-COVID”.
Armstrong said it had been an honour to serve as CEO of such an iconic brand.
“After an amazing 5 years I am sadly leaving Contiki and moving on to pastures new,” he remarked.
“Leading such an iconic, legendary brand has been an incredible honour and would not have been possible without my epic team of Contiki rockstars who have consistently ‘delivered the magic’ to our young travellers – and not without a lot of fun and laughter along the way.
“To have recently achieved our highest guest satisfaction scores in the 60-plus year history of the company is testament to the dedication and brilliance of the team around the world.
“Finally, I would like to sincerely thank the Tollman family for putting their faith in me to lead Contiki out of Covid – and I wish both Contiki and TTC every success in their new chapter under Apollo Funds.”
Read our interview with Armstrong during the brand’s 60th anniversary.
