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Travel reimagined: introducing Western Australia’s leading tourism operators, The Dream Collective

Australia may be known as the lucky country, but this moniker could be awarded for Western Australia’s wonders alone. It’s a destination brimming with natural riches and world-class experiences, many of which you can’t find anywhere else. And, thanks to The Dream Collective, it’s never been easier to plan your holiday there! 

Australia may be known as the lucky country, but this moniker could be awarded for Western Australia’s wonders alone. It’s a destination brimming with natural riches and world-class experiences, many of which you can’t find anywhere else. And, thanks to The Dream Collective, it’s never been easier to plan your holiday there! 

Western Australia is not just another state; it’s one of the greatest places on the planet. With so much to see and do, how do you decide on where to go first?  

Introducing The Dream Collective

Discover The Dream Collective 

The Dream Collective
Broome and Around reveal what makes this destination so special.

With The Dream Collective, you’ll discover Western Australia’s leading tourism operators who consistently deliver exceptional visitor experiences to the highest standards.  

These are the tourism brands – many small family-run businesses – who rank high on customer satisfaction, accessibility, and sustainability. Look out for the prestigious badge when planning and booking your clients’ dream experiences and getaways.

What better way to immerse yourself in world-class guided experiences, embark on once-in-a-lifetime adventures, and recharge on a unique stay?  

Discover all this and more with The Dream Collective

Tour Western Australia with The Dream Collective 

The Dream Collective
Bullara Station is part of the program.

Tour operators across Western Australia have long been going the extra mile, delivering transformative experiences that make the state feel like a place where dreams don’t just exist but unfold in real-time.  

Here are a selection of The Dream Collective operators and a taste of what they deliver. 

Perth & surrounds 

The Dream Collective
The OZONE at Optus Stadium wows in many ways.

Exploring the capital is captivating at the best of times; these operators go above and beyond.  

  • The OZONE at Optus Stadium: The OZONE transforms Optus Stadium from a sports arena to an adrenaline-pumping playground with spectacular cityscape views. 
  • Segway Tours WA: Take an immersive journey weaving through Perth’s natural gems, historic sites, and hidden corners on a fun segway adventure. 
  • COMO The Treasury: History meets modern indulgence in a meticulously restored 19th-century building at the COMO The Treasury. 
  • Fremantle Prison: Walk atmospheric corridors, learn centuries-old stories, and discover a side of Perth’s history in hauntingly inspiring ways at Fremantle Prison. 
  • Perth Wildlife Encounters: Swimming with dolphins is a bucket list encounter easily realised on an adventure cruise in Rockingham – in fact, it’s 99% guaranteed! 

Margaret River Region & the South West 

The Dream Collective
Busselton Jetty is so much more than the town’s iconic landmark.

In the South West dreams are written in ancient forests, sweeping coastlines, and world-class flavours. The Dream Collective reveals otherworldly ways to connect with the land and its spoils.  

  • Busselton Jetty: More than a picturesque landmark, Busselton Jetty is a gateway to an underwater dreamscape where marine life thrives and visitors are wowed.  
  • Harvest Tours: Intimate food and wine journeys delight with Harvest Tours, recent gold winners for Food Tourism at the Australian Tourism Awards (congrats!). Their offerings harmoniously blend indulgence with a deep connection to the land and its passionate producers. 
  • Naturaliste Charters: Take a front-row seat to nature’s grandest performance on a sailing adventure to see majestic orcas or whale-watching in search of humpbacks and southern rights. 
  • Pemberton Discovery Tours: The raw beauty of the South West wows with several fascinating family-run tours, including to the region’s must-see towering karri forests. 
  • Smiths Beach Resort: Luxury meets the untamed coast at the barefoot elegance of Smiths Beach Resort. 
  • Walk into Luxury: World-class hiking with premium accommodation and gourmet experiences is a recipe for success. Walk into Luxury routes include the famous Cape to Cape and Bibbulmun Tracks.

Ningaloo Reef & the Coral Coast 

The Dream Collection
D’Guy Journeys at the Kalbarri Skywalk.

Experience awe where the turquoise waters of Ningaloo Reef / Nyinggulu meet the rugged red outback with exceptional tour operators as part of the The Dream Collective who reveal the best of the Coral Coast in new and unimagined ways. 

  • Coral Bay Ecotours: Ethical wildlife encounters elevate underwater thrills with Coral Bay Ecotours. See or swim with whale sharks, manta rays, and turtles.  
  • Trek Ningaloo: Enjoy brilliantly guided small-group multi-day hikes through the dramatic gorges, hidden beaches, and ancient Cape Range National Park landscapes. 
  • Bullara Station: A working cattle station turned outback oasis, Bullara Station impresses with its rustic-chic accommodation, homemade treats, and authentic hospitality. 
  • D’Guy Charters: For wildflower tours, star-gazing extravaganzas, and more, explore Kalbarri / Wurdimarlu with D’Guy Charters. 
  • Finlay’s Kalbarri: What’s better than laidback vibes, live music, and fresh seafood straight from the boat? Great company, of course, something Finlay’s Kalbarri is famous for.  

The Kimberley & the North West 

The Dream Collective
Fascinating Cygnet Bay Pearl Farm goes above and beyond.

The hues of this untamed region impress from the outset – from the towering ochre cliffs to the white-sand beaches and azure ocean. Especially when touring with these exceptional operators across the Kimberley and North West.  

  • Cygnet Bay Pearl Farm: Tour Australia’s oldest pearl farm and discover the history, culture, and art of pearling in one fascinating visit. 
  • Broome and Around: Bring this remote tropical outpost to life on one of several heritage-inspired tours. 
  • Bungle Bungle Guided Tours: Explore the iconic beehive domes in UNESCO World Heritage-listed Purnululu National Park with the experts. Discover ancient stories, geological marvels, and the cultural significance of this mesmerising destination. 
  • Ngurrangga Tours: Traditional Owner Clinton Walker shares stories of the land, bush medicine, and Ngarluma People on expansive journeys through the Pilbara’s phenomenal landscapes.  
  • Mount Hart Wilderness Lodge: On the Kimberley’s famous Gibb River Road, enjoy a mix of adventure and relaxation. Explore the rugged gorges by day and unwind under a blanket of stars by night.  

Esperance & the Golden Outback 

The Dream Collective
Pemberton Discovery Tours showcases the best of the region.

The Dream Collective operators connect the dazzling white sands of Esperance / Kepa Kurl and expansive beauty of the Golden Outback in ways that feel truly special.

  • Off the Beaten Track: Adventurer seekers go beyond the usual trails on guided coastal experiences with the experts. 
  • Heyscape: Disconnect from the ennui of ‘real’ life and stay in a tiny off-grid cabin. Heyscape has several across Western Australia, including two near Esperance. 
  • Dabungool Cultural Experiences: Led by Traditional Custodian Annie Dabb, enjoy a spiritual connection to the land, sea, and people on her immersive Esperance trips.  

Learn more 

The Dream Collective
Segway Tours WA reveal more of Perth than imagined.

Considering all Western Australia has to offer, it’s easy to understand why so many operators consider themselves custodians, as well as guides. Now, it’s your turn to get inspired. Discover more and go Walking On A Dream at westernaustralia.com

Agents and advisors, expand your expertise about Western Australia’s dreamlike wonders when you complete the West Aussie All Stars training program. Go beyond the everyday with destination and experience insights, and the full range of Dream Collective operators. 

Psst: Did you miss Tourism Western Australia’s webinar on The Dream Collective? Catch the replay here.

This article is brought to you by Tourism Western Australia.

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