Air New Zealand has just revealed its first new uniform in over a decade — an initiative to align fashion, culture, and storytelling in one cohesive collection. Designed by Emilia Wickstead (the New Zealand-born designer whose clients include royals and celebrities), the new look blends high fashion with cultural storytelling. Add in bespoke hand-drawn patterns by renowned tā moko artist Te Rangitu Netana, and you’ve got a collection that’s anything but standard-issue.
Worn by more than 6,000 Air New Zealanders around the world, the new uniform is packed with symbolism — from kōwhai flowers and purapura whetū (star seeds) to pinstripes lined with native feathers. The first wearer trial begins in May 2025, with a full rollout planned across the airline’s global network in 2026.
A cultural collaboration years in the making
This uniform project has been years in development. At the centre of it: a desire to reflect Aotearoa through every stitch, pattern, and silhouette.
“This is more than just a uniform,” said Air New Zealand Chief Executive Greg Foran.
“It is a celebration of our people, our culture, and our values… This new uniform encapsulates everything we stand for—a combination of innovation, rich cultural heritage, and a sense of pride and belonging.”
Wickstead, who grew up in Auckland and now runs her namesake label in London, called the project one of her most personal to date.
“Designing the Air New Zealand uniform has been an incredibly personal project for me,” she said.
“It was essential to me that this uniform tells a meaningful story about Aotearoa. I wanted to create a uniform that empowers individuals and inspires pride in all who wear it and see it.”
What’s actually changing?
The new collection spans pilots, cabin crew and ground staff, with a focus on versatility, cultural meaning, and comfort. Here’s what’s included:
- The Fine Print – Dress
A high-craft piece featuring the kōwhai print, inspired by the Māori story of Ngatoro-i-Rangi. Designed with a tui knot neckline, the dress represents protection, responsibility, and belonging.
- The Collective Thread – Shirt
A unisex shirt featuring purapura whetū (star seed) motifs, designed to be worn by both cabin crew and ground staff.
- The Wrap Around – Trench
A full-length violet pinstripe trench coat created to match suiting, balancing functionality with a cohesive look.
- The Woven One – Ie Faitaga
A traditional Pacific Island garment currently being trialled by Pasifika team members, supporting Air New Zealand’s commitment to cultural inclusivity.
- The Runway Cut – Waistcoat
A tailored waistcoat for male crew and ground staff, designed to convey mana and authority.
- New pilot uniforms
Featuring bold pinstripes and Kiwi feather-lined interiors, symbolising prestige and leadership.
A uniform stitched with story
Te Rangitu Netana’s contribution brings cultural depth to each piece. Known for his work as a tā moko practitioner, Netana’s hand-drawn patterns were created to reflect the natural world and the cultural identity of Aotearoa.
“Each print is a story, deeply rooted in the traditions and values of Aotearoa,” he said.
“The patterns on this uniform are a reflection of the land, the sea, and the connections that bind us all as Kiwi.”
Now based in the UK, Netana continues to promote Māori culture globally through his tattoo work and cultural advocacy. His patterns, woven through Wickstead’s designs, are intended to be seen not just as art, but as narrative.
“For me, there’s a deep responsibility in ensuring our culture is represented in a way that is authentic and meaningful,” he said.
A step forward in sustainability
The new collection also reflects Air New Zealand’s broader environmental goals. The airline has incorporated recycled and organic materials into the design, with a focus on reducing environmental impact.
Uniform materials include:
- Recycled polyester in women’s dresses and blouses
- Organic cotton in men’s shirts
- Recycled polyester and wool blends in suiting
- Merino wool in knitwear
- Recycled polyester and organic cotton blends in pilot shirts (currently under trial)
Air New Zealand is also exploring recycling options for its current uniform and sustainable end-of-life solutions for the new garments.
When will we see it onboard?
Wearer trials will begin in May 2025, with feedback gathered across various roles and environments. Full rollout is expected in 2026, replacing the current Trelise Cooper-designed uniform that has been in service since 2011.
The new collection places Air New Zealand among a growing list of airlines refreshing their look with deeper cultural and environmental consideration.
From feather-lined lapels to kōwhai-covered dresses, Air New Zealand’s new uniform delivers a clear message: the national carrier is dressing with purpose — and it’s written in every thread.
KARRYON UNPACKS
Air New Zealand’s new uniform isn’t just a wardrobe update—it’s a brand signal. Expect renewed customer interest, cultural alignment with Aussie travellers, and a sharper premium positioning.
