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Movers + Shakers: Princess Cruises Australia adds to sales team as long-time head of sales ops departs

Princess Cruises Australia will boost its sales team with the creation of two roles including a new Senior Sales Manager position.

Princess Cruises Australia will boost its sales team with the creation of two roles including a new Senior Sales Manager position.

The new roles, which will also include a newly created Sales Support Role, are part of a strategic change to Princess’s sales division Down Under that aims to strengthen support for travel agents and trade in Australia and New Zealand and better reflect its business priorities.

The move sees the integration of the field sales and key account management positions into one senior role, while the new support role will boost day-to-day team efficiency and back key trade events.

Brett Wendorf
Princess Cruises
Brett Wendorf is leaving Princess Cruises.

As part of the restructure, long-time sales leader Brett Wendorf will wrap up his 12-year journey with Princess Cruises on 9 May.

“Brett has shaped our sales operations – leading major systems including Salesforce, supporting strategic growth initiatives, creating industry-leading KPIs and mentoring many within the team,” Princess Cruises’ Senior Director Sales & Marketing Asia Pacific Nick Ferguson said. 

Nick Ferguson Princess Cruises
Nick Ferguson.

“His deep industry knowledge and strong leadership have always been highly regarded and we sincerely thank him for his commitment over the years. We wish him all the best in his next endeavours.” 

Recruitment for the new roles will begin in the coming weeks.

In March, Princess Cruises appointed Matthew Rutherford as its new Vice President, Asia Pacific to oversee operations in Australia, Japan and regional Asia, and to strengthen the brand’s position across the APAC region as a key growth priority market.

Princess Cruises