Latest News

Share this article

New study reveals the top 10 holidays Aussies love most

Aussie travellers might all love a good break, but what that looks like may depend on when you were born. A new study from Money.com.au asked over 1,000 Australians to rank their favourite type of domestic and international holiday - and the results reveal a clear generational split in how different age groups prioritise their time away.

Aussie travellers might all love a good break, but what that looks like may depend on when you were born. A new study from Money.com.au asked over 1,000 Australians to rank their favourite type of domestic and international holiday – and the results reveal a clear generational split in how different age groups prioritise their time away.

While beach escapes are the top pick for vacations overall – with 37% of total respondents choosing sand and surf – younger travellers, particularly Millennials and Gen Z, are leading the charge. In the study, both demographics come in at 41% for beach breaks, confirming the classic coastal getaway is still cool.

1000x568 1 4
Skiing Mt Hutt in New Zealand.

Elsewhere, ‘active’ holidays like hiking, skiing and diving, rank second overall at 12%, with Millennials the most enthusiastic (18%) about these trips, followed by Gen Z. 

Meanwhile, urban adventures and cultural trips tie for third at 11, led by younger and middle-aged Aussies.

According to the research, Gen-Zers are the biggest fans of urban holidays (22%), while Gen-Xers and Boomers lean more towards cultural experiences.

Boomers, however, showed a soft spot for the open road, with one in five saying they preferred road trips – twice the national average. It’s a telling sign that slow travel and nostalgia still resonate with older Australians. 

South Australia is home to quintessential road trip country and The Travel Junction, in partnership with South Australia Tourism, have put together five itineraries to get excited about ©South Australian Tourism Commission
Road trips are more popular among older Aussies. ©South Australian Tourism Commission

Rounding out the top ten most popular holidays are cruises (9%), seasonal holidays (4%), staycations (3%), camping (2%) and wellness retreats (1%). 

“Australians are choosing to switch off, not pack more in when travelling. Beach holidays are the perfect way to recharge the batteries and the main attraction is free, so it’s a no-brainer especially if you’re paying for flights and accommodation,” says Sean Callery, Money.com.au editor. 

“There’s also a generational split in how Aussies want to travel. While younger travellers are chasing sun and adventure, older Australians are looking to brush up on culture – whether that’s in cities with a rich history or out on the open road.”

CLIA celebrates Cruise Month win
holiday
Around 1 in 11 Aussies prefer cruising holidays, the study found.

When it comes to preferred destinations, a recent Roy Morgan data found that nearly three in five (57%) Aussies are planning a domestic trip in 2025, up from 52% last year, proving home is where the holiday heart is for many.

Earlier this year, Explore Worldwide data showed that one in two Aussies are swapping flop-and-drop vacays for active holidays, with the tour company seeing a surge in walking and cycling trips in 2025.