VisitBritain has elevated longtime exec Kristen Angus to Country Manager of Australia & New Zealand to oversee the national tourism body’s strategy across trade, PR and public diplomatic relations in both markets, effective 1 July 2025.
Angus steps into the role after nearly 15 years’ experience at the tourism body, previously leading marketing and communications strategies across Australia, New Zealand, the Middle East and Asia.
Based in Sydney, she is most well-known as Head of Marketing Australia & New Zealand, which she held for more than 12 years, alongside her most recent role as Head of Marketing for the Middle East & Asia.
Before joining VisitBritain, Angus held positions with high-profile destination brands, including Tourism Australia, Tourism New Zealand, Destination NSW and Visit Victoria.
VisitBritain Deputy Director International Paul Gauger said: “Following a competitive recruitment process, I am pleased to announce the appointment of Kristen Angus to this pivotal role within our international network.”
“Kristen brings a wealth of experience from her time with VisitBritain, as well as from senior roles at other destination tourism organisations.
“Her extensive industry knowledge and expertise make her well placed to lead our team and to drive forward our strategy and operations across these two vitally important markets – Australia and New Zealand.”
Of her new role, Angus said: “I’m thrilled to be rejoining the team as Country Manager and look forward to working closely with our valued travel trade and media partners in Australia and New Zealand.”
“As outbound travel to the UK continues to grow from both markets, strong collaboration with our dedicated industry partners will be key to converting growing interest into bookings.
“With a full slate of standout sporting moments keeping Britain top of mind in the year ahead, alongside our global ‘Starring GREAT Britain’ campaign, we’ll be inspiring even more Aussie and Kiwi travellers to choose Britain as the star of their next holiday,” she said.
Find out more at visitbritain.com
