Globus family of brands (GFOB) has added senior travel marketing leader Johanna Raedar as Head of Marketing APAC to lead marketing efforts and growth across Globus, Cosmos and Avalon Waterways in the Asia Pacific region, effective immediately.
Raedar brings more than 15 years’ international travel industry experience from positions across airlines, cruising, hotels and destinations.
Her most recent role was Marketing Director at Voyages Indigenous Tourism Australia and she has also held various senior positions at Norwegian Cruise Line Holdings Ltd and LATAM Airlines Group.
Based out of the Sydney office, Raeder will lead the marketing strategy and full trade and consumer marketing mix for GFOB across APAC.
GFOB APAC Managing Director Chris Hall said Raedar is a well-respected and highly knowledgeable leader with demonstrated experience executing growth and ROI-driven marketing strategies.
“Johanna’s global brand expertise and her deep travel industry experience across cruise, air and land will support our business as we strive for a strong phase of growth in the APAC region,” he said.
“She understands multi-channel marketing distribution and she’ll lead the marketing team, aiming to drive growth for our Globus, Cosmos and Avalon Waterways brands by ensuring our marketing spend supports our exceptional product offering.”
Raedar said: “I’m thrilled to be joining the Globus family of brands and leading a strong APAC marketing team to build on the company’s recent growth.”
“GFOB is a company that is deeply respected in the touring and cruising sectors with a fantastic team culture and diverse product suite, so I’m looking forward to growing the brands, increasing awareness and working with the team and our trade partners to achieve even better results.”
Find out more via the trade portal at agents.globusfamily.com.au
