Adventure World has named Heath Ashcroft as its new National Accounts Manager, strengthening its sales leadership as demand for purpose-led travel grows.
Based in Melbourne, Ashcroft will work across Victoria, South Australia and Tasmania, reporting to Head of Sales Elsa McLean.
According to the Travel Corporation brand, Ashcroft brings deep global experience, spanning touring, expedition and adventure travel.
His career in travel includes roles with Topdeck Travel in Europe, African specialist Acacia Africa in London and, most recently, Director of Sales for G Adventures in Asia, overseeing key contracts across North Asia and India.
After time with the Leukaemia Foundation, Ashcroft returns to travel with a renewed focus on impact.
“Having worked with Adventure World as a partner early in my career, I feel I have come full circle,” Ashcroft says.
“I am proud to join a brand that is both a household name and a dynamic innovator.
“Adventure World’s dedication to stewarding the environment and supporting local communities through travel aligns perfectly with my personal values.”
The TTC business says the appointment supports its ‘Travel with Purpose’ ethos and long-term agency partnerships.
“We are absolutely thrilled to welcome Heath to the team. His deep industry knowledge, proven sales leadership, and genuine passion for purposeful travel make him the perfect fit,” Head of Sales Elsa McLean said.
“His unique blend of commercial travel experience and philanthropic work will be an invaluable asset to both Adventure World and to our partners in the Australian market.”
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KARRYON UNPACKS: For travel advisors, Ashcroft’s arrival signals Adventure World doubling down on values-led selling, experienced account support and sustainable product conversations nationwide.
