New Zealand hit 3.52 million arrivals in the 12 months to January 2026 – up five per cent year-on-year – with NZ tourism figures pointing to a full post-pandemic recovery as visitor numbers rise and spending strengthens despite global disruptions.
Aotearoa New Zealand welcomed 385,000 visitors in January 2026, up 4.1 per cent on January 2025 and representing 15,200 extra arrivals.
These NZ tourism figures are despite global uncertainty due to the Middle East conflict affecting international travel and capacity out of Europe, and a dip in Chinese visitors due to the timing of Lunar New Year celebrations in 2026 (January 2025 vs February 2026).
It also follows Air New Zealand posting a NZD$59 million (around AUD$50 million) loss for the first half of the 2026 financial year and cancelling flights due to rising fuel costs.
However, Stats NZ and MBIE data show international tourism continues to make a positive impact on New Zealand’s economy as both visitor spend and arrivals increase.
The Tourism Satellite Account confirms tourism remains the country’s second-largest export earner, contributing NZD$18 billion (around AUD$15 billion) to GDP and supporting one in nine jobs.
International Visitor Survey results also show steady post-border reopening growth with total visitor spend reaching NZD$12.5 billion (around AUD$10.5 billion) in 2025.
While the trajectory remains positive, NZ tourism figures are still being shaped by global dynamics, including geopolitical tensions and shifting travel patterns.
Tourism New Zealand Chief Executive René de Monchy said the arrivals represent a strong start to 2026, noting the Middle East situation has caused “some short-term disruption” but it was “too early to determine the long-term impacts”.
“New Zealand remains a popular, safe and welcoming destination for international visitors. I’d like to acknowledge operators across the country who have been supporting visitors where travel plans have been affected, including flexibility around bookings wherever possible,” he said.
“We are continuing to monitor the situation, staying close to our offshore teams, and will update as we know more.”
KARRYON UNPACKS: For Australian travel advisors, the improving NZ tourism figures present a clear opportunity to tap into renewed demand across leisure and business travel. With international arrivals and spending increasing, New Zealand remains a high-performing destination for Aussie travellers, supported by strong air links and year-round appeal.
