Take Off Go founder and luxury travel specialist Ivona Siniarska has launched All About Africa, a new venture dedicated solely to helping travel advisors sell Africa.
Siniarska, who has visited the continent more than 40 times, says the white-labelled service is exclusively for advisors who don’t feel confident selling the vast region.
She says Africa presents a significant opportunity, but it can be complex to sell without the right level of support and understanding.
“All About Africa exists to bridge that gap by giving advisors the confidence to recommend and sell the destination, supported by expertise, thoughtful itinerary design and clear, well-presented proposals.
“The intention is always to make the process more seamless, both for the advisor and their client, while ensuring the experience is delivered at a premium level.”
Siniarska says she came up with the idea while on a trip to Africa with other advisors, where she says it became clear not all advisors felt confident selling Africa and are often hesitant to reveal too much about the customer to the operator.
“I detected a concern that once an itinerary was shared, there was little visibility or control beyond that point.
“While reputable tour operators respect advisor relationships and would not accept direct bookings from a co-consulted enquiry, there is nothing preventing a client from referring the operator to friends or returning directly for future travel.”
She says her new venture focuses on keeping the advisor at the centre of the relationship.
“Each itinerary and quote is fully white-labelled with the advisor’s branding and contact details, ensuring that when it is shared, all communication remains with the agent.
“Even in the event a client were to contact us directly, we can trace where the enquiry originated and ensure it is directed straight back to the advisor.
“This approach ensures that every inquiry, relationship and booking remains with the advisor, reinforcing a true partnership model and providing confidence when engaging support.”
Siniarska says her motivation comes from a deep love of Africa – a place she will keep returning to.
“Africa isn’t just a destination, it’s a deep-seated emotion. No matter how many times I return to Africa, it still takes my breath away. It’s the place I go to reset and feel grounded again – to remember what it means to just ‘be’ for a while.”
Example itineraries advisors can access include:
- Southern Africa In Depth: Rail, Cape, Bush and Delta
Guests board the Rovos Rail in Pretoria and ride the length of the country to Cape Town. From there, the journey ventures north to the big game country of Timbavati, then west across the Zambezi to Victoria Falls before concluding in the labyrinthine waterways of the Okavango Delta.
- Gorillas to the Serengeti: Rwanda, Uganda and Tanzania
Cross from Kigali into the highlands of Bwindi Impenetrable National Park for an encounter with mountain gorillas. From Uganda, sweep south into Tanzania through the tree-climbing lion territory of Lake Manyara, the ancient caldera of Ngorongoro and Serengeti, before concluding in Zanzibar.
- Southern Malawi: Safari, Tea Estates and Lake Malawi
This 12-night journey through southern Malawi combines Big Five game drives in Majete Wildlife Reserve with the Satemwa Tea Estate, the highlands of Zomba Plateau, river safaris in Liwonde National Park and Lake Malawi.
For more information, visit All About Africa.
