UK-based travel tech solutions provider Travelogix is stepping up its APAC growth plans through a new strategic partnership with Australian travel buying network CT Partners and the appointment of Nina Craw as a dedicated technical specialist in the region.
The collaboration has a dual effect: Travelogix will have an established regional partner and customer network to expand its APAC presence and capabilities and CT Partners members will benefit from market-leading data management and reporting solutions.
To further strengthen in-market delivery and support, the travel tech firm has appointed Sydney-based Nina Craw as a dedicated technical specialist in the region.
As a local resource, Craw will play a key role in ensuring clients extract maximum value from the brand’s product suite, as well as supporting implementations and optimising data integrations for travel management companies (TMCs).
Travelogix Founder & CEO Chris Lewis said the local moves underline the company’s commitment to equipping the APAC business travel community with improved data visibility, market-leading reporting and deeper insights.
“Our recent progress in the APAC market reflects a true commitment to our growth and expansion ambitions in this exciting region,” he said.
“Forming a strategic alliance with CT Partners is an important milestone, and we look forward to working with their members to enhance the reporting and data management capabilities across their community.
“Our appointment of Nina Craw as a local market resource demonstrates our commitment to growth in APAC. Nina brings a wealth of experience, and we’re thrilled to have this opportunity to work with her to onboard TMCs across the region and provide the technical support needed for long-term success.”
Nina J Consulting’s Nina Craw said she looked forward to collaborating with the travel tech firm as it expands into the APAC market.
“Having spent many years cultivating strong relationships within the business travel community across the region, I have witnessed firsthand the increasing demand for more connected, insight-driven data solutions,” she said.
“Travelogix brings its extensive experience and a vital, much-needed capability to the market, and I look forward to working closely with partners and customers locally while helping organisations unlock greater value from their travel data.”
CEO Matt Masson said several of its members are already on board with Travelogix, passing on the value of the analytics and insights to their clients.
“We realised the potential to improve the quality of the data management solutions, analytics and business insights our members could provide to their clients,” he said.
“We also recognised a long-term commitment to partnering to enable their growth in APAC. The appointment of Nina Craw strengthens their value proposition to provide experienced implementation and reporting expertise locally in Australia.”
