Journey Beyond is expanding deeper into the Northern Territory, confirming it will acquire operations of the iconic Crocodile Hotel in Kakadu National Park.
The experiential tourism group says the move strengthens its growing Top End footprint alongside existing brands including The Ghan and Ayers Rock Resort.
Located in Jabiru within the UNESCO World Heritage-listed Kakadu National Park, the 110-room Crocodile Hotel is one of Australia’s most recognisable tourism properties, famously designed in the shape of a saltwater crocodile.
The hotel includes the Manjmukmuk Restaurant and Bar, conference facilities, swimming pool and an art gallery showcasing local Indigenous artwork.
Journey Beyond said the acquisition aligns with its focus on immersive Australian tourism experiences and Indigenous engagement.
The company already operates tourism experiences in Arnhem Land and the Kimberley and says it plans to work closely with Gundjeihmi Aboriginal Corporation Jabiru Town (GACJT), representing the Mirarr Traditional Owners.
“We are incredibly excited to welcome the Crocodile Hotel to the group,” Journey Beyond CEO Chris Tallent said.
“This property is more than just a place to stay; it is a gateway to the heart of Kakadu. With significant investment planned for the property, we look forward to building awareness and growing demand whilst honouring its heritage and delivering the exceptional experience and quality that our guests expect.”
GACJT said the acquisition supported the broader Mirarr Jabiru Masterplan, which aims to position Jabiru as a hub for eco-tourism, outdoor adventure and Indigenous cultural tourism in northern Australia.
The existing Crocodile Hotel management team will remain in place following the acquisition.
The transaction is expected to be finalised in early June.
Earlier this month, Journey Beyond unveiled a new leadership structure. Read more about that here.
KARRYON UNPACKS: Journey Beyond keeps building a powerful collection of uniquely Australian experiences. Adding Kakadu’s famous Crocodile Hotel feels less like a standalone deal and more like a bigger NT tourism play.
