Jan Hutton is trading Australian tourism data for pink sand and Atlantic ambition, with the Bermuda Tourism Authority naming the former Australian Tourism Data Warehouse CEO as its next Chief Executive Officer.
Hutton will take up the role on 1 July, bringing more than two decades of global tourism, marketing, visitor economy and transformation experience to the destination marketing organisation.
The appointment gives Bermuda a CEO with a career spanning the Middle East, Africa and Asia Pacific, including senior roles across destination marketing, consulting, data, technology and brand strategy.
Most recently, Hutton led the Australian Tourism Data Warehouse, the national digital tourism platform jointly owned by Australia’s state and territory tourism organisations, Tourism Australia and the Australian Government.
Her previous roles include Managing Director within Ogilvy Group, Director at Nielsen Company and Chief Marketing Officer roles with Deloitte Consulting, South African Tourism, Destination Gold Coast and Destination NSW. Her career has also included work with global businesses including Salesforce, Barclays and BHP Group.
The BTA Board said Hutton was selected as a people-centric transformation leader with experience across destination strategy, AI innovation and sustainable growth.
Bermuda’s next tourism chapter
BTA Chairman William “Billy” Griffith said Hutton joins the organisation as Bermuda prepares for a new phase of visitor economy development.
“The BTA Board of Directors welcomes Ms Hutton and looks forward to working with her for the ongoing advancement of our tourism product,” Griffith said.
“She brings a wealth of experience in destination marketing, digital transformation, and visitor economy strategy across three continents. Her expertise will help drive the BTA mission of making Bermuda a premier destination for visitors.
“Ms Hutton joins the BTA at a critical time when new significant foundations are being laid in our visitor economy, new hotel capacity, airlift development, and product investment. Her role is to make sure the marketing and commercial strategy is ready to capture and capitilise on what’s coming.”
Hutton said she would spend her early weeks listening to the BTA team, industry partners and community leaders.
“I’m genuinely honoured to be joining the BTA, and I don’t take lightly the responsibility that comes with this role,” she said.
“Before I do anything else, I’m here to listen. The BTA team has been holding the line through a difficult period. They know this destination, they know this industry, and their perspective is essential. I’m coming in with eyes open.”
A global brief for a competitive corridor
Hutton has been recognised across several industry lists and awards, including Most Impactful Women Shaping Australian Travel & Tourism in 2025, Most Influential CEO in Tourism Strategy in 2023, Travelstart’s Top 100 Global Travel Marketing Experts and Skift’s Top 50 Brand Marketer.
She has also served on Australia’s THRIVE 2030 Reimagining the Visitor Economy panel and as a Director on the Griffith Institute for Tourism Advisory Board.
In her statement, Hutton said Bermuda had a loyal visitor base, deep tourism legacy and a clear need to compete hard in a fast-changing market.
“Bermuda is a rare destination, one with genuine emotional resonance, a loyal visitor base, and a proud tourism legacy,” she said.
“That legacy matters, and so does what comes next. Global destination marketing has entered the most transformative period any of us have seen, driven by AI, shifting traveller values, intensifying competition, and a fundamental reset in how people choose where to go and why. No destination gets a free pass through that. There is real work to be done.
“Bermuda competes in one of the world’s most demanding tourism corridors. We have to earn our place every time. I’m here to do that work, alongside the team, our industry partners, and the community who are at the heart of everything we do. This is a shared endeavour, and I’m proud to be part of it.”
Acting CEO Erin Wright will return to her role as Chief Operating Officer when Hutton begins.
Griffith thanked Wright for leading the organisation through the transition period.
“On behalf of the Board, I want to sincerely thank Erin for her dedication and leadership during her time as Acting CEO,” he said.
“She has provided critical stability and continuity for the organisation during a significant transition period, while ensuring the BTA continued to deliver on its core mandate and strategic priorities.”
