Morocco is the fastest-growing tourist destination in Africa, with 20 million arrivals in 2025, and a select group of Travellers Choice members has just returned from a six-night Intrepid educational through the country’s northern region to sell it first-hand.
The famil highlighted the depth of Morocco’s tourism product alongside the country’s rapid infrastructure and transport developments as it prepares to co-host the 2030 FIFA World Cup.
Where the itinerary took them
The round trip started on the Atlantic coast in Casablanca, home to Hassan II Mosque, one of the world’s largest places of worship, with space for 25,000 people inside its prayer hall.
The Travellers Choice group then travelled at speeds of more than 300km an hour on a TGV train to the port city of Tangier, just 32 kilometres from the southern coast of Spain, before continuing to the foothills of the Rif Mountains to wander the blue-hued buildings of Chefchaouen.
After calling in at the ancient Berber-Roman city of Volubilis, the advisors arrived in Fes, immersing themselves in the Old City’s medina, one of the largest car-free urban zones in the world and home to craftspeople, markets, mosques and the city’s famous tanneries.
What the Travellers Choice advisors experienced
It was the “first time in Morocco, first time in Africa and first Intrepid tour” for Bridget Swain from Chris Watson Travel.
“I found the people very welcoming and the destination extremely safe”, says Chris Watson Travel’s Bridget Swain.
“The environment was also different from what I had expected, because there was lots of greenery rather than simply desert.”
@bridget.swain Day 6: The journey in Morocco 🇲🇦💙 In the bluetiful city of Chefchaouen, we started the day with a walking tour, wandering through the blue-washed streets, taking far too many photos, and getting plenty of steps in along the way. 📸👟 We also had the chance to do a local goat's cheese tasting before spending the rest of the day exploring hidden alleyways, and soaking up the atmosphere of Morocco's famous Blue City. I can definitely see why Chefchaouen is on so many bucket lists. ✨ Tour: @Intrepid Travel #morocco #chefchaouen #bucketlist #travellife #bridgettesdiarys ♬ original sound – Bridgette
“In terms of the destinations, one of the many highlights was Chefchaouen, where we walked up to the Spanish Mosque and looked out over the medina and all the different shades of blue as the sun set. The Hassan II Mosque in Casablanca was also magnificent, with non-Muslims allowed inside to view the beautiful architecture, which even includes a glass floor where you can look down into the ritual cleansing rooms (wudu stations).”
Casablanca’s mosque was also a standout for Select World Travel’s Daniel Popescu, along with Chouara Tannery in Fes, where since at least the 11th century leather has been dipped into stone vats filled with natural dyes.
“It blows your mind to see how much effort, by so many people, goes into making one small leather piece,” says Select World Travel’s Daniel Popescu, who is hoping to return.
“I loved the pace of the Intrepid trip, which packed so much into the itinerary and incorporated lots of authentic local experiences. Now I’d like to travel to some of Morocco’s other iconic destinations, including Marrakech in the southwest, at the base of the Atlas Mountains.”
Who it suits
Swain says Morocco’s appeal is that it offers “a bit of everything”.
“From delicious food and ancient culture to modern cities and beautiful architecture, it’s a country that can cater to a wide variety of travellers. There’s a good reason it’s a destination that’s really on the rise.”
The educational is part of a broader Travellers Choice push to develop its members, from immersive famils through to its newly launched ProAdvance future leader training initiative.
KARRYON UNPACKS: Morocco remains a secondary destination for Australian outbound travel, but educationals like this arm members with the safety reassurance and first-hand detail that turn a curious client into a booking. With a 2030 World Cup on the horizon and northern Morocco proving an easy sell for culture-led travellers, the advisors who have walked the medina now have the edge.
