APT Luxury Travel will run a single 100-day world tour departing Melbourne on 19 July 2027 to mark its centenary, with bookings open from 29 May 2026, the company has announced.
The Australian-founded operator has unveiled a 100 Day World Tour, a one-off itinerary tied to its 100-year anniversary in 2027.
The journey departs Melbourne on 19 July 2027 and returns on 27 October 2027, with prices starting from AUD$100,000 per person, all connecting flights included.
The tour is on sale from 29 May 2026 and runs once only. Guests can book the full 100 days or join selected segments, giving travel sellers options across a range of budgets and timeframes rather than a single six-figure commitment.
Where does the tour go?
The itinerary begins in Melbourne before heading to the Kimberley for one of APT’s longest-running wilderness experiences.
It then moves to Europe for river cruising through Budapest, Amsterdam, Madrid and Lisbon, before crossing to North America for a Canadian Rockies leg.
From there, guests travel to Southeast Asia for a Mekong River cruise, on to New Zealand’s South Island, and finally back to Australia for a Murray River experience before concluding in Melbourne.
Several of those destinations, including New Zealand, the Mekong’s Thailand and Vietnam access points, and the US, sit among the top outbound markets for Australian travellers. The Mekong leg also reflects wider investment in the region by Australian-founded operators, with Scenic Group recently adding new luxury river ships for deployment on the Mekong and Portugal’s Douro.
What’s included and who it suits
APT Luxury Travel describes the trip as blending 4WD remote exploration, classic coach touring and luxury river cruising into a single experience. The headline price covers all connecting flights between tour segments, in line with the operator’s all-inclusive positioning.
The company says guests can expect special guest hosts and exclusive souvenirs created only for this journey. It is squarely aimed at the high-end repeat traveller with the time and means to commit to an extended itinerary.
Why APT is doing it
APT Luxury Travel began as an Australian coach touring company and has grown into a broader cruising and touring operator. The centenary tour is one of the first announcements tied to its 100-year celebrations in 2027.
“To celebrate our centenary, we wanted to create something truly one of a kind, a journey that showcases the very best of what APT has been delivering for almost 100 years,” said David Cox, CEO of APT Travel Group.
“The 100 Day World Tour is APT at its best: the Kimberley, the European rivers, the Mekong, the Rockies, New Zealand, the Murray, all in one seamless experience. It’s a once in a lifetime opportunity to experience everything APT is, and it’s only possible because of the legacy we’ve built over the past century.
“This is as much about the future as it is the past. APT enters its centenary year having made the most significant investment in new product in its history: new ships, new destinations, and a business that has never been better placed for growth.”
KARRYON UNPACKS: A six-figure, once-only itinerary is never going to be a volume seller, but the segment-by-segment option turns it into something more workable, with the Mekong, the Rockies and New Zealand all bookable as standalone legs for clients who can’t give 100 days. The centenary framing also gives sellers a reason to revisit APT’s wider river and coach range with their luxury clients in 2027.
