Joint venture independent agency group Link Travel Group has added luxury cruise specialist Panache Cruises to its member base with Perth-based Amity Travel set to follow in July 2026.
Link Travel Group has welcomed Panache Cruises into its membership from 1 June 2026 with the luxury cruise specialist gaining access to the group’s technology, product and supply offering as it builds out its presence in the Australian market.
Panache Cruises is a luxury cruise specialist with an established footprint in the UK and US that has recently entered the Australian market, focusing on luxury cruise holiday packages. Luxury travel specialist Juliana Nasmith will head the day-to-day local operation in Sydney.
Meanwhile, the group has secured a second member for Western Australia with legacy agency Amity Travel joining on 1 July 2026.
Amity Travel has been a WA institution since 1968, mostly in Floreat, before pivoting in 2023 to a new model based in Perth’s CBD.
Launched in May 2022, Link Travel Group is a joint venture between Flight Centre Travel Group, The Goldman Group and Spencer Group of Companies. The invitation-only organisation works exclusively with independently operated agencies focused on the luxury and corporate travel sectors.
Panache Cruises Founder & CEO James Cole said: “We are very excited to have been invited to join Link Travel Group and be part of something special.”
“The members in Link are a who’s who in the Australian market and we are proud to now be working side by side with them. We have very big plans in Australia, and we know that partnering with Link will fast track our growth ambitions and set us up for sustained long-term success.”
Link Travel Group General Manager Scott Darlow said: “From our first meeting, there was an instant connection between the two companies, and we were immediately impressed by the vision that James and Juliana have set out for Panache Cruises in the Australian market.”
“Seeing what they have achieved in both the UK and USA, and how they achieved that success, leaves us in no doubt that Panache Cruises are well set up for success Down Under. We are excited to stand side by side with them on this journey and know that they will complement the existing Link membership and enjoy being part of it.”
Link Travel Group debuted its first full-scale conference in late 2025 amid strong momentum for the dynamic agency network.
KARRYON UNPACKS: The pairing reflects the continued appetite for luxury cruise expertise in the Australian market, with a UK and US specialist now backed by Link’s supply and technology to scale locally. The Amity Travel addition gives the group a second Western Australian footprint at a time when luxury and corporate selling remains a growth focus.
