Cairns-based Coral Princess Cruises has announced it is completely changing its name and image to better reflect its evolved services.
After 32 years of operating under the Coral Princess Cruises name, the company today will switch over to Coral Expeditions.
According to the cruise line, the name stays true to the company’s origins as a small ship pioneer on the Great Barrier Reef, while updating the image to reflect its evolution to adventure cruises to more exotic regions of Australia and the South Pacific.
“Coral Expeditions recognises that we are now best known for our coastal expedition itineraries taking small groups of 44 to 72 passengers to remote regions and cultures in Asia-Pacific.”
Mark Fifield, Coral Expeditions Group General Manager
To commemorate the change to Coral Expeditions, every ship will be rechristened and refurbished over the next year.
Coral Princess will become Coral Expeditions I, Coral Princess II will become Coral Expeditions II and the flagship Oceanic Discoverer will be renamed Coral Discoverer.
Cairns-based artist, Brian Robinson, has been recruited to redesign the logo (above).
He says his work reflects his knowledge and appreciation of the culture of his people, the myths and legends of the Torres Strait, and the traditional motifs and natural carving ability of the Islanders.
“We believe our new logo accurately depicts the spirit of discovery and exploration that embodies our company.”
Mark Fifield, Coral Expeditions Group General Manager
“Our hallmarks of adventure, intimate comfort and quality dining delivered in a professional yet relaxed environment by Australian and New Zealand staff will remain at the heart of the Coral Expeditions experience.”
The name and image change comes less than two weeks after the company revealed plans to step up its efforts in the Australian and New Zealand markets.
Utilising the new name and logo, it will work with PR company PEPR to roll out a broad program of media engagement, new projects and new itineraries.
