TFE Hotels has launched a new brand to represent one group of the company’s collection of distinctive and boutique properties in Australia and overseas.
Named the ‘TFE Hotels Collection’, it joins the group’s five existing brands Adina Apartment Hotels, Medina Serviced Apartments, Rendezvous Hotels, Vibe Hotels and Travelodge Hotels.
Each brand has its own distinctive portfolio and their own style, look, and personality.
The addition of TFE Hotels Collection allows the group to target a range of individual traveller desires, providing guests with ‘More Ways to Stay across hotels and apartment style stays, and More Ways to Meet for those holding events, conferences and meetings’.
Hotel Kurrajong Canberra is the the first hotel in the TFE Hotels Collection.
The property was originally opened in 1926 and re-opened by TFE Hotels in December 2014, following an extensive refurbishment to restore it to its former glory.
“TFE Hotels Collection ‘celebrates personal style’ and delivers on unique hotel experiences.”
Emma Fraser, TFE Hotels Group Director of Marketing
“Hotel Kurrajong Canberra, now placed within this portfolio, has been refurbished to its original 1920’s grandeur, with 21st century comforts carefully incorporated and its brand signatures have been designed to complement the rich history of that building and its parliamentary legacy.
“We look to expand this collection with other individual and distinctive hotels in the near future” said Emma Fraser, Group Director of Marketing at TFE Hotels.
