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Agents experience the "very essence of the country" on Tourism Australia famils

Cultural Attractions of Australia features in an inspiring Culture and Wine experience of Tasmania, as one of eight exciting familiarisations created by Tourism Australia and Signature Experiences of Australia leading into ATE21.

Cultural Attractions of Australia features in an inspiring Culture and Wine experience of Tasmania, as one of eight exciting familiarisations created by Tourism Australia and Signature Experiences of Australia leading into ATE21.

As a lead-in to Australian Tourism Exchange events taking place in the week ahead, this week Tourism Australia and its Signature Experiences of Australia, are providing the opportunity for some of this country’s top travel professionals to discover, enjoy and learn more about some of the most exciting experiences Australia has to offer.

“The Signature Experiences of Australia program is a partnership between Tourism Australia and a select group of industry collectives offering an impressive portfolio of premium travel experiences,” highlights Karen Fitzgerald, General Manager, Experiences, Tourism Australia.

“This week, we are hosting a select group of premium travel partners on a series of familiarisation trips across the country and showcasing some of our most inspiring experiences. The trips are invaluable when it comes to educating travel planners on what Australia has to offer.”

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Tourism Australia
Mona Source Restaurant – Cultural Attractions of Australia

Tourism Australia says the collectives that make up Signature Experiences of Australia represent the very essence of the country and include guided Aboriginal experiences, memorable walks, fishing adventures, wildlife journeys, unparalleled winery experiences, prestigious golf courses, leading cultural attractions and immersive luxury lodges.

With each collective revealing a distinctive facet of Australia, Signature Experiences of Australia is “a celebration of the nation’s uniqueness at its finest”.

According to the tourism board, they offer an opportunity to be inspired and to discover the unique people and places that make Australia special.

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Port Arthur Historic Site – Wheel of Fate experience. Image: Peter Whyte

There are eight different familiarisations taking place at present each of which is designed to showcase different elements of Signature Experiences of Australia.

Annabel Sullivan, Executive Officer, Cultural Attractions of Australia says she’s delighted to be hosting a 5-day Culture and Wine experience of Tasmania with guests including Victoria Woolnough, Travel Beyond, Aaron Spriggs, Orbit World Travel, Margaret Rae, MTA Travel and Evan Petrelis, Renaissance Tours.

This is taking in experiences created especially for CAOA by two of its members – including cultural and dining experiences at MONA, the Museum of Old and New Art, and the Wheel of Fate tour at Port Arthur Historic Site.

The group is also getting a taste of some of the bespoke offerings of two other collectives, Ultimate Winery Experiences Australia as they tour Tasmania’s superb wineries such as Moorilla Wines, and Australian Wildlife Journeys as they view spectacular landscapes and their unique wildlife with Premier Travel Tasmania.

The agents are also sampling some of the best accommodation Tasmania has to offer; including The Islington Hotel, Stewarts Bay Lodge and Moss Hotel.