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APT Announces Restructure To Look To The Future Of Luxury Touring

The APT Travel Group (ATG), has today announced changes to the structure of its business, with a focus on ensuring the ongoing sustainability and success of their well-known travel brands in light of the impact of COVID-19.

The APT Travel Group (ATG), has today announced changes to the structure of its business, with a focus on ensuring the ongoing sustainability and success of their well-known travel brands in light of the impact of COVID-19.

APT says a new management team will be formed with a number of General Manager roles utilising internal talent. Unfortunately, a number of Chief roles have been removed.

The big changes announced today see David Cox stepping into the new key role of CEO for ATG to lead the portfolio of well-respected brands including APT, Travelmarvel, Captain’s Choice, Botanica and TravelGlo.

Cox has been with the ATG business for nearly 20 years with APT saying “he brings a wealth of experience to the CEO role. His knowledge of both the business and the industry, as well as his expertise and appreciation of valued travel partners, make him well placed to bring success to the new position.”

Cox has most recently been instrumental in the success of the Travelmarvel brand with solid credentials in driving product advancement and innovations across the business.

Managing Director of Australian Pacific Holdings (APH), Chris Hall will remain in his role as Managing Director of APH, the parent company of ATG, and partner in a number of other travel businesses.

The sad news is that after 17 years with APT, prominent industry veteran and much-loved leader Deb Fox will be departing ATG.

Deb Fox (CCO APT)
Deb Fox (CCO APT)

“Deb is to be recognised, not only for her significant contribution as a senior leader within ATG but also as a female leader in the travel industry. Her impact has been substantial both within ATG and across the industry. She is respected and admired and we sincerely thank her for all she has done and wish her the very best for the future.”

Chris Hall, Managing Director of Australian Pacific Holdings (APH)

“We are a resilient business and will recover, however, we are facing the biggest challenge in our 90-year history. These changes are being made to ensure we emerge from this period financially solid, retaining as many people as possible, and remain a trusted travel agent partner now and into the future.” Hall added.

“These are difficult times, to say the least, all of the industry is all too aware of this, and while I know we will survive, we need to take tough decisions to do so, and one of those is in regards to the structure of the business.” Chris Hall, MD Australian Pacific Holdings (APH).

This week APT launched a new range of walking tours on top of other recent domestic product announcements to further enhance their Australian footprint.

Find out more: www.aptouring.com.au