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ATIA Benchmarking Reports give members competitive edge

With the travel industry facing ongoing economic shifts, staying competitive has never been more crucial. The ATIA Benchmarking Reports has given ATIA-accredited businesses a powerful tool to sharpen their strategy, boost profitability, and stay ahead of the competition.

With the travel industry facing ongoing economic shifts, staying competitive has never been more crucial. The ATIA Benchmarking Reports has given ATIA-accredited businesses a powerful tool to sharpen their strategy, boost profitability, and stay ahead of the competition.

Unveiled at the Beyond Borders Summit in late 2024, the comprehensive report provide Australian Travel Industry Association (ATIA) members with financial insights previously only accessible to large corporations.

From profit margins to operational costs and financial health, these tailored reports give advisors real-world comparisons to identify strengths, pinpoint opportunities, and make informed business decisions.

ATIA Compliance Manager Nina Hedges is thrilled with the industry feedback about the Benchmarking Reports, “This document is more than just a financial comparison tool; it’s a testament to ATIA’s ongoing commitment to equipping members with the insights they need to drive growth and stability.”

Beyond Borders
Benchmarking Reports
ATIA members attended the first Beyond Borders Summit in December 2024.

ATIA members have praised the reports for their impact on business planning and profitability.

Ivona Siniarska, founder of Take Off Go, has found the ATIA Benchmarking Reports beneficial. She commented, “As a brand-new business in the Australian travel space, the benchmarking reports have given us valuable insights into how our performance compares to others in the industry.

“It has become a key resource in our planning and forecasting process. I’m genuinely excited for the next report to see how we progress year on year.”

Simon Flower, Director of Expedition Partners, agrees, “I was delighted to see detailed Benchmarking Reports from ATIA. It was great to see where we stood relative to our industry peers on a variety of financial benchmarks. It has really helped us identify areas of our business where we need to improve.”