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"Been There": New Flight Centre Captains Prove A Hit

On Tuesday, Flight Centre launched a new campaign that showcases the power of its collective Captains of travel expertise globally and it's safe to say that the response has so far been mostly positive.

On Tuesday, Flight Centre launched a new campaign that showcases the power of its collective Captains of travel expertise globally and it’s safe to say that the response has so far been mostly positive.

The creative new There’s Nowhere We Haven’t Been campaign and positioning demonstrate that Flight Centre’s network of travel experts really have been everywhere, and have the knowledge to help their customers get there too.

Although the campaign has only just gone live, it is already proving to be an absolute hit with its own people and industry and consumers alike, with many people taking to social media to discuss and share their views on the brand’s new era and big news.

“Brilliant move; inclusive, cost saving and team building after such a tough year. This is fantastic!”

Sascha-Grae, Facebook

In case you missed it…

The campaign is led by a 30-second TV ad that also unveils a huge moment in the brand’s history and evolution.

The old captain has been retired. He’s hung up his wings and is now enjoying retirement somewhere luxurious with flight benefits and lifetime Platinum status. We’re pretty sure he’s cool with it.

But don’t fret, because there’s a new Captain. And rather than employing an actor to fill the leading role, Flight Centre’s very own Tom Walley has put the hat on. And did you know he’s actually a real pilot?

Tom Walley, aka the new main Captain, will now appear alongside a whole 1,800 strong and diverse crew of Flight Centre Australia experts sharing a total of 14,130 years of experience as co-captains.

What do you think?

The Microsite

After we shared the news with you yesterday, our notifications wouldn’t stop buzzing with likes, loves and messages about Flight Centre’s new era.

Aside from a little bit of disappointment around George Clooney not making it as the new Captain (could you imagine?!), the majority of you seem absolutely stoked about the campaign and exciting news about Tom Walley.

Bianca said, “Love seeing real-life ambassadors for the brand and industry – great job FC!” and Rachael shared “I love the new add campaign it’s fun and inclusive! We need to look forward to the future!!”

A fan of the new Captain shared that “Tom has that cheekiness about him, the captain needs that,” with another Facebook user saying “I always thought it was odd the captain was just a random. At least now it’s someone who knows and care about the company”.

“I love that it is a representation across the business. Whilst our amazing consultants are at the forefront of service and expertise, it takes people across the company to deliver the entire experience.”

Kellie, Facebook

Adam took to the comment thread with an objective approach and said “The rising tide lifts all boats” – any advertising FC does help travel agents in general.”

The next step now will be to see how the new look translates into bookings in the coming months, as the industry begins the ‘Arrival Revival’ and looks to the future.

What do you think of the new campaign? Let us know – email [email protected]

Find out more: www.flightcentre.com.au