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Taa-daa! CATO adds new industry event Travel Agent Day Australia as Platinum Partner

Travel Agent Day Australia (TADA ’24), an inaugural event taking place in Melbourne on 2 October 2024, is the latest Platinum Partner to join the Council of Australian Tour Operators (CATO).

Travel Agent Day Australia (TADA ’24), an inaugural event taking place in Melbourne on 2 October 2024, is the latest Platinum Partner to join the Council of Australian Tour Operators (CATO).

TADA ’24 is designed to provide a dynamic platform to showcase products and destinations to travel advisors plus facilitate network connections, including for CATO members.

The one-day event will allow Australian tour operators and wholesalers to present products to their peers, enhance networks at exclusive gatherings, contribute to industry conversations and celebrate achievements at a cocktail and awards night.

More than 250 travel advisors are expected to attend and connect with 50-plus exhibitors on the day along with pre-scheduled one-on-one meetings.

Panel discussions will touch on topics such as AI for travel agents, sustainable tourism and customer engagement.

CATO IWD 2024 crowd2
CATO members listen to a panel discussion at the 2024 IWD event in Brisbane.

CATO members can exhibit at TADA ‘24 with Reviving International Tourism Grant (RITG) Program recipients able to use their grant funds for participation fees.

Each exhibitor package will also include an extra delegate pass.

CATO Managing Director Brett Jardine said: “We are excited about the potential TADA ’24 holds for our industry and warmly invite industry members to be an integral part of this inaugural event.”

“Join us in recognising and celebrating the critical role of travel consultants in enriching Australia’s travel landscape,” he said.

To register and find out more, visit tadaustralia.com or email priscila@tadaustralia.com