Attention Travel Agents across Australia, today is all about celebrating YOU and the way you work tirelessly to make your clients’ #wanderlust wishes come true.

For the second year running May 22 is National Agent Appreciation Day.

Trafalgar launched the inaugural National Agent Appreciation Day last year, deeming it such a success that they want the travel industry to make this day an industry-wide celebration of Agents.

Trafalgar Australia’s Managing Director Jason Wolff said as an #AgentsFirst brand they could not exist without Agents.

“22 May we will be celebrating them, their work and how they help us connect our guests to their travel dreams. We want to ensure they get spoilt yet again with a dedicated day just for them.”

Trafalgar Australia’s Managing Director Jason Wolff

So what’s in it for you guys today? Quite a few exciting things actually.


Trafalgar will be taking it to the streets with their sales teams to hand deliver PERSONALISED SURPRISE GOODIES to their Agents throughout the day. You can share photos of your treats using #AusAgentsDay.


Trafalgar is offering agents a MASSIVE 50% off selected Trafalgar Europe summer holidays for themselves AND a companion. Agents can email [email protected] to register interest.

Agents who book before June 12th can also get 50% off AAT Kings Guided Holidays and Day Tours, 50% off Inspiring Journeys and 30% off Short Breaks.

Oh, and you can get a MASSIVE 60% off on a wide range of 2019 Uniworld cruises. Email [email protected] for more details.

Contiki, Luxury Gold and Adventure World are also offering up to 50% for Agents to mark today’s celebrations.



Agents can WIN Gold Class Tickets for their store. To enter, agents need to complete the Agents Day survey and post a photo of their Tribe celebrating. The most creative store will receive Gold Class tickets for everyone in the photo!


Trafalgar is asking Agents how they can continue to better serve them and their needs through a survey and are encouraging as many agents as possible to respond:


Global CEO Gavin Tollman is commissioning 100 trees to be planted to commemorate the occasion with long-term sustainability partner One Tree Planted.

This will support reforestation across their projects in North America and Tanzania.

Trafalgar is building momentum to make #AusAgentsDay an annual celebration on the second last Wednesday of each May…so mark it in the calendar for 2020!

How will you be celebrating Agents Appreciation day today?