Industry HQ

Share this article

Sell Your Way to the USA '24: win an epic fam trip!

Forget throwbacks, Superbowl quarterbacks, and JT “Bringing Sexy Back”, Canuckiwi, American Airlines, Brand USA and six US destination partners are bringing the incredible Sell Your Way to the USA fams back, and you’re invited to register! With 15 spots across five famils, this is the 2024 travel news you’ve been waiting for, and we've got all the deets.  

Forget throwbacks, Superbowl quarterbacks, and JT “Bringing Sexy Back”, Canuckiwi, American Airlines, Brand USA and six US destination partners are bringing the incredible Sell Your Way to the USA fams back, and you’re invited to register! With 15 spots across five famils, this is the 2024 travel news you’ve been waiting for, and we’ve got all the deets.  

How does a trip to Anchorage, Utah, Nevada, Washington, D.C. or joint Oklahoma and Grapevine sound? Amazing, huh? Well, if you’re ready to unleash your selling potential and Sell Your Way to the USA in 2024, you could win a fam space to one of these epic destinations!  

The A-list of U.S. destination partners 

Sell Your Way to the USA Dreamland Safari Tours White Pocket Tour
A dreamy trip to Utah awaited three lucky agents last year. Will you Sell Your Way to the USA in 2024?

Canukiwi has pulled it together again, rounding up the troops from American Airlines, Brand USA, Visit Anchorage, Grapevine Convention and Visitors Bureau, Oklahoma Tourism, Travel Nevada, Utah Office of Tourism, and Destination DC to wow Australian and Kiwi travel agents this year. Seeing that list of partners is like seeing all your fave celebs sitting together at a table at the Golden Globes. 

“This year, we are thrilled to announce the renewed collaboration between our esteemed USA destination clients, Brand USA, and American Airlines. It presents a golden opportunity for travel agents,” said Corey Marshall, Director of Canuckiwi. 

He continued, “With five captivating familiarisation programs, successful agents stand the chance to take flight from either Sydney or Auckland should they win their way to the USA.” 

15 places up for grabs 

Sell Your Way to the USA
Alfina & Cory getting snuggly with pups in Alaska on their ’23 prize fam!

This exclusive opportunity offers you a chance to secure a spot on one of five fam trips taking off with American Airlines between May and December this year.

With three places per fam, you’re in with a solid shot to snag a place and be like Alice, Alfina and Cory, who Sold Their Way to the USA last year. Their unbelievable Alaska trip saw them live life large on snowmobiling, ice fishing & dog sledding adventures across the Last Frontier.

How to win 



Washington-DC-Black-Broadway-Tour
Discover what makes Washington, D.C. tick on the 2024 fam!

Now you’ve started picturing yourself standing in awe of Utah’s incredible scenery, snapping a selfie by the White House, or meeting cowboys in Oklahoma, you’re all fired up to get your entries in.

Here’s how:

  • Earn one point for every return American Airlines fare you book to the USA between now and 19 April this year. Booking a solo traveller? One point. Family of four? Four points. Easy, huh!
  • Keen for bonus points? Get additional points for PNRs that include Anchorage, Dallas Fort Worth, Las Vegas, Reno-Tahoe, Salt Lake City or Washington, D.C.
  • Wait, there’s more. Every land package you book featuring Anchorage, Grapevine, Oklahoma, Nevada, Utah or Washington, D.C. will net you another point! This includes hotel-only bookings, coach tours, ski holidays, and self-drive packages. Note, there’s special emphasis on destination room nights.

Wait there’s still more: new for 2024

Sell Your Way to the USA

Texas Chicken N Pickle
Will you be trying Texan Chicken N Pickle this year? Register to be in with a shot.

If you’ve entered before, you’re familiar with the above ways to gain points. What’s new, however, is there are additional points available for signing up and completing a new badge from one of these amazing Sell Your Way to the USA destination partners on the Brand USA Discovery Program. Each new badge earned equals one point – here’s two ways to get you on your way!

  • one additional point for signing up or completing a new badge on the Brand USA Discovery Program: usadiscoveryprogram.com.au
  • one additional point for completing a new badge on the Brand USA Discovery Program that includes a destination partner involved in this incentive

This new 2024 Sell Your Way to the USA entry inclusion means you can kickstart your points journey before you’ve even seen your first client of the day!

What’s included

Collage of 5 images of people travelling in the USA

Sell Your Way to the USA
Practice your best ‘I’m a winner’ smile ready for that fam win!

If you’re one of the jammy top 15 Australian and New Zealand travel agents at the end of the sales period (19 April for Aussies), you’ll have earned your spot on one of these exclusive fam trips to the US. 

Each lucky winner will get: 

  • Round-trip economy class airfares to the USA from Sydney with American Airlines 
  • A 5- or 6-night self-guided, self-drive or escorted inclusive land famil package  
  • Accommodation 
  • Transport, including a rental car if required 
  • Activities 
  • And some meals 

The only things you’ll need to bring? Your passport, weather-appropriate clothing to your fam destination (Alaska and Grapevine require vastly different packing lists), spending money (Australians love shopping in the States), and your biggest ‘I’m a winner’ smile for all those #humblebrag selfies you’ll be taking.  

Register now 

Sell your way to the USA banner

We know you won’t want to miss this opportunity to elevate your USA travel expertise and embark on an unforgettable journey.  

Register here before 15 March 2024 or hit up hannah@canuckiwi.com with all your deets. Got it? Before 15 March.  

To see the full incentive details (including how you’ll track your entries), plus T&Cs, check this flyer out.  

Good luck! We look forward to seeing your face in our Sell Your Way to the USA fam recap stories like this one and this one.  

This article is brought to you by: 

Screen Shot 2024 02 12 at 8.38.23 AM