Stop what you’re doing because Brand USA’s Discovery Program, Big Badge Bonanza, has launched three new badges in its biggest trade incentive to date.

THE EPIC PRIZE agents will be competing for, is a return trip for two to one of the nine West Coast U.S. cities on the Hawaiian Airlines network via Honolulu.

New badge completions = competition entries. But HURRY, agents only have three weeks left to enter this amazing trade incentive!


What is the program?

Karry On - Brand USA

The USA Discovery Program is an innovative and interactive online training course that provides travel agents with the knowledge and skills needed to more effectively book trips to the USA.

The addition of the three new badges takes the total badge count to 50, enabling agents to learn about even more destinations and experiences available to travellers in the USA.

The new total suite of badges includes:

  • Arizona Specialist
  • Oregon Specialist
  • Massachusetts Specialist

Karry On - Brand USA

To qualify, agents will need to register – which takes less than five minutes – and complete any four badges to enter.

Each additional badge completed gives you a bonus entry into the draw to win. The more badges a user completes, the more chance they have of winning.

Since the incentive started on 15 August 2019, there have been over 400 new users across Australia and New Zealand on the Discovery Program. Heaps of USA knowledge has been shared and over 1,700 badges have been completed.

“The program is a fantastic and popular way to equip agents with the valuable knowledge they need to help their clients and to increase USA visitation”

Liz Glover, Director for Brand USA Australia and New Zealand.


Need to know…


Karry On - Brand USA

The incentive is currently running and will end very soon, on Monday 30th September, 2019. Winners will be drawn on 4th October, 2019.

The Big Badge Bonanza incentive is only open to travel trade representatives in Australia who are registered users on the Discovery Program. New users must first complete the Regional Badge, which can be included as one of the four badges for the first entry.

Click here to sign up for the USA Discovery Program.