Helloworld Travel is fulfilling people’s food and travel cravings by signing up as the launch partner of News Corporation’s revitalised website, delicious. Travel.
Teaming up with the consumer publication last week, the partnership is part of Helloworld Travel’s 2019 plans to increase brand awareness among Australian holidaymakers throughout late 2018 and 2019.
As a platinum launch partner, Helloworld Travel features prominently across the website through branded banners, deal offers and more.
Agency group’s Head of Marketing, Dominique Dalton, said the partnership is an exciting opportunity to “be involved in the integration of travel within the lifestyle environment of food and cuisine”.
“Food is becoming an important factor and motivator for travel choice and we are happy to be involved with delicious. as a premium media outlet to showcase the most amazing and ground-breaking culinary trends around the world.”
Dominique Dalton, Helloworld Travel Head of Marketing
In addition to receiving the travel group’s support, delicious. Travel has signed Chef George Calombaris as the ‘Editor-At-Large’. He’ll contribute a monthly column featuring a round up of the best spots to visit.
Helloworld Travel’s partnership with the website will be followed by a new TV ad to air over the Christmas holidays, in which the agency group will ensure “everyone is talking about why they should choose Helloworld Travel”.
Click here to read more about it.
- READ: 9 exciting Helloworld changes from an exclusive lounge to new ads
- READ: How Helloworld is tackling online travel competition
- READ: Helloworld’s TV show is bringing in the bookings
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