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Destination NSW shares 'Feel New' experiences at IMM and Sydney Airport

The Destination NSW activation at Travmedia’s International Marketplace (IMM) last week and the welcoming of international arrivals at Sydney Airport today supports the second phase of the NSW Government’s state tourism marketing campaign under the Feel New brand platform. 

The Destination NSW activation at Travmedia’s International Marketplace (IMM) last week and the welcoming of international arrivals at Sydney Airport today supports the second phase of the NSW Government’s state tourism marketing campaign under the Feel New brand platform. 

Destination NSW gave media and delegates at Travmedia’s International Marketplace (IMM) on Friday 18 February a taste of the feeling of a NSW holiday with a Feel New South Wales activation.

The Feel NSW activation took centre-stage with a spa-inspired pop up at IMM, giving industry attendees and media the opportunity to feel rejuvenated between appointments with head and neck massages and rosewater facial spritz express facials.

The space allowed attendees to indulge with Sydney Rock Oysters and cold-pressed juices by Simon Says Juice throughout the day. 

Feel New
Destination NSW International Media Marketplace Activation at ICC Sydney. Image: Dallas Kilponen/Destination NSW
Feel New
Destination NSW International Media Marketplace Activation at ICC Sydney. Image: Dallas Kilponen/Destination NSW

Destination NSW says Sydney also proved today why it is still the number one Australian destination for international visitors, providing the first international arrivals in almost two years with a memorable and energising welcome back to the Harbour City. 

An entourage of drag queens and surf lifesavers, iconic characters synonymous with Sydney and NSW were the ultimate welcoming committee for all travellers arriving from destinations including Los Angeles, Tokyo, Singapore, San Francisco, London and Vancouver on the first day of international borders reopening.  

Free flat whites and fresh juices were also part of the welcome activity, together with a musical rendition of Feeling Good by Phat Brass, the track recently recorded for the New South Wales Government’s state marketing and promotional campaign, Feel New South Wales, and ensured all arriving travellers were feeling good on their return into Sydney. 

The welcome activity was a collaboration between Destination NSW and Sydney Airport and coincides with the second phase of Destination NSW’s Feel New marketing campaign to send the message to all travellers that Sydney and NSW are open and will excite, energise and inspire travellers through their unique and diverse natural and cultural experiences. 

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