With a 160% increase in connecting flights from Australia, a 37% increase in Aussies travelling to the Land of the Morning Calm, and social media abuzz with all things South Korea, now’s the time to get South Korea savvy at the Korea Tourism Organization’s Discover Korea 2024 showcase. We’ve got all the event deets, including how to register.
The stats from the Korea Tourism Organization (KTO) aren’t just showing that South Korea is hot right now. They’re revealing it’s the hottest it’s ever been, with the highest number of Australian travellers expected to head to its shores this year.
South Korea is the second largest destination in terms of increase in international travel from Australia in 2023!
Discover Korea in Sydney & Brisbane
Whether you’re knowledgeable about South Korea or ready to discover for the first time why this gorgeous peninsula is such an in-demand destination, the 2024 Discover Korea travel mart and showcase is on hand to assist.
Held in Sydney and Brisbane this September, this is the B2B travel mart you’ve been waiting for. Level up on all things Seoul, Busan, Gyeongju, and more when you meet the DMCs, hoteliers, tour partners, and airlines ready to make your clients’ South Korean travel dreams come true.
Connect at K-Travel Mart
Kicking off the Discover Korea roadshow is the K-Travel Mart where you’re invited to join KTO and their Korean delegation for a milestone event for your future business.
Discover the beauty, heritage, and richness of Korea’s culture and tourism attractions during meetings across the afternoon.
Delegates from businesses like Lotte Hotels and Resorts, Jeju Tourism Organization, Korean Air, Asiana Airlines, and Jetstar, plus top Korean DMCs will be in attendance. The list includes Jane DMC Korea, Holiday Planners, Kim’s M&T DMC Korea, Hforce, PremiumPass International Corp, Aju Incentive, US Travel Korea, and Arisu Korea DMC.
In short, a whole lot of important South Korean industry peeps are ready to share their wisdom, intel, and top tips to help you meet the increased demand of Australian travellers heading to Seoul and beyond.
Celebrate K-Tourism
After the K-travel Mart sessions, you’ll enjoy the lively K-Tourism showcase where Aurum from EU Productions are set to impress with their unique blend of a Korean traditional music – including gayageum, daegeum, and haegeum – to the Sydney and Brisbane K-Tourism showcase!
In Sydney, dinner will be served from 6pm at the Yallamundi Rooms at Opera House, which boast a gorgeous harbour view.
For Queenslanders, pre-registered agents will enjoy a delish Korean-inspired dinner onsite at 6 pm at the Westin. The Westin Brisbane culinary team include Korean executive sous chef Junchul, so you know you’ll be in for a treat.
At both events, there’ll be an award ceremony for the KTO travel partners who took travel to South Korea to new heights in 2023.
Meet & discover to win
While the real prize is knowing as much about South Korea as possible to book your clients on their dream vacay, it doesn’t hurt that you could also win some epic prizes at the event, right?
Whether in Sydney or Brisbane, there’ll be a KTO prize draw for flight tickets to experience South Korea for yourself, plus accommodation vouchers, and other surprises.
To enter the lucky prize draw, you’ll need eight stamps. How do you get stamps? From every supplier you meet during the K-Travel Mart sessions!
Register now
To register for the Discover Korea showcase you’ll need to submit your expression of interest (and any dietary requirements) before Friday 16 August.
- Sydney, Wednesday 11 September K-Travel Mart starts at 3pm at the Pullman Hotel Quay Grand Sydney Harbour. The K-Tourism Showcase kicks off at 6pm at the Yallamundi Rooms at the Sydney Opera House
- Brisbane, Thursday 12 September K-Travel Mart commences at 3pm at the Westin Brisbane, followed by the K-Tourism Showcase with dinner from 6pm
Ready to register your interest? Do it here.
You’ll receive confirmation of attendance to the email address submitted by 22 August. Make sure there are no typos!
Learn more
Not willing to wait until September to deepen your knowledge of all things South Korea? Check out the Korea Tourism Organization website or contact the Sydney team: sydney@visitkorea.org.au.
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