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EQUALITY: "I Don't Think Enough People Want It" Bruce Poon Tip, G Adventures

Founder of G Adventures Bruce Poon Tip is in Australia this week to inspire audiences during his keynote speech at A Force For Good Hub's International Women's Day events.

Founder of G Adventures Bruce Poon Tip is in Australia this week to inspire audiences during his keynote speech at A Force For Good Hub’s International Women’s Day events.

We took the opportunity to catch up with Bruce and discuss the progression of female empowerment, particularly in the travel industry.

Bruce was quick to say that the fight for female equality is a global issue that stretches far beyond the travel industry.

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Bruce Poon Tip

“We are so far away from achieving equality. Yet I think it’s totally achievable but I don’t think enough people want it”.

Founder of G Adventures Bruce Poon Tip

He believes it’s time for men to step up and be more involved in the conversation.

Bruce was also a keynote speaker at International Women’s Day events last year in Australia and said he was shocked to find it was only women in the audience.

“In order for us to bridge the income gap and employment gap it has to be an inclusive dialogue,” he said.

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When it comes to supporting women in the workplace, Bruce said G Adventures “was probably a lot better than most” but there was still more that could be done.

“It’s about changing the work environment and allowing women to work in the way they’re comfortable,” he said.

“Women are often nurturing leaders but they’re taught more masculine in order to succeed.”

“We need to give women space and time to lead in a way in which they feel more comfortable”.

G Adventures already has a lot of programs which involve women and families and empower women, creating employment and wealth distribution.

G Adventures

Ahead of International Women’s Day on Sunday G Adventures and its non-profit partner Planeterra have announced five new projects which put a focus on empowering women and their communities.

More than 2,800 women will be positively impacted by the 3,000 travellers expected to visit these projects annually.

With a strong focus on empowering and supporting women, the new projects include a visit to a cultural and craft experience in Jerusalem where cultural stories are shared and local handicrafts are showcased, as well as a stop in Kerala, India where 10 local women create community through hospitality and traditional food.

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G Adventures

The new projects are part of the Project 100 initiative, a commitment to have 100 Planeterra projects built into G Adventures tours by the end of 2020

With these projects, the total number now built into the company’s tours has reached 85, just three-months into 2020. Click here for more details on the projects.