Norwegian Cruise Lines is saying sayonara to plastic bottles in a move that will see them become the first major cruise line to be completely plastic bottle free by 1 January 2020.
It follows Norwegian’s move last year to ditch single-use plastic straws across its 16-ship fleet and private destinations.
Their latest move will replace over six million single-use plastic bottles every year.
These efforts are driven by the Company’s Sail & Sustain Environmental Program committed to minimising waste to landfills, reducing their CO2 emissions rate, increasing sustainable sourcing and investing in emerging technologies.
Norwegian Cruise Line’s president and chief executive officer of Norwegian Cruise Line Andy Stuart said it was “imperative” they take “meaningful steps to preserve our oceans and the destinations we visit”.
He said while very proud of this latest move, Norwegian is still aware that it is just the beginning of what they and others need to do to be good stewards of our environment.
“We are committed to our Sail & Sustain initiatives and will continue to innovate for the overall benefit of the planet and its future,” he said.
Scrapping plastic bottles forms part of Norwegian’s new relationship with JUST, a company that takes “an innovative approach to sourcing and packing water”.
JUST Water
JUST is 100% spring water in a plant-based carton made of 82% renewable materials. The paper carton is made from trees grown in responsibly-managed forests and the cap and shoulder are made from sugarcane-based plastic. It is both refillable and recyclable.
The company said was “thrilled to be taking steps in the right direction alongside NCL”.
The sustainable rollout will begin on the line’s newest ship, Norwegian Encore.