Ahoy there, job-seekers! Are you ready to set sail on an exceptional new career? Cruising legends Viking want you to hop aboard as their new PR and Communications Manager! Steer the Viking brand to new horizons in this exciting new role! Anchors aweigh as we share all the deets (including how to apply).
Multi-award-winning Viking is looking for a PR superstar with 5+ years experience to work within their integrated marketing department. As the PR and comms captain, you’ll be responsible for owning the creation, execution, and performance of an effective long and short-term multi-channel communication plan.
Not just any ol’ plan. One that creates waves of brand awareness among consumer and trade audiences, exceeds sales targets, and grows market share. This is the perfect opportunity for an ambitious, passionate, and travel-savvy individual looking to step into a first-time manager role.
What you’ll need to apply:
- Highly articulate with an excellent command of English with exceptional written and verbal communication skills
- Extremely well-organised with strong project management skills
- Ability to multitask and work to multiple deadlines and competing priorities
- An innate sense of curiosity and a thirst for knowledge
- An analytical yet creative thinker with demonstrated problem-solving skills
- Takes ownership of projects from start to completion
- Strong decision-making skills and unafraid to take initiative
- Strong interpersonal skills and the ability to build productive relationships and work well within a team
- Competent at stakeholder management and able to effectively communicate with staff at different levels
- Attention to detail and can ensure the accuracy of work
- Ability to thrive in a fast-paced environment and adapt quickly to business needs
- Ability to manage and deliver to tight budgets
- Self-motivated with a desire to continually learn and grow
- A demonstrated strong work ethic and can-do attitude
- Experience in Microsoft Office
- An understanding of the travel industry would also be beneficial
Your responsibilities will include:
- Develop and own a proactive press release schedule promoting global and local news to trade and consumer media
- Draft and distribute all trade and consumer press releases to relevant media
- Proactive pitching of on-brand story ideas to key top-tier media
- Respond in a timely manner to all ad-hoc media enquiries and requests
- Coordinate all interview opportunities including compilation of detailed briefing documents
- Organise professional media training where required
- Nurture media relationships through one-on-ones and regular networking
- Develop and coordinate a strategic media famil program including identifying top-tier targets, negotiating multi-channel coverage, coordinating all travel arrangements, preparing briefing documents, and follow-through of coverage
- Host group media famils, where required (like this one)
- Oversee the coordination of all media events, working with relevant team members to ensure events are delivered on time and KPIs are met
- Work with Viking’s Senior Copy and Content Manager on all video shoots. This includes content development, production schedules, ship liaison and travel, plus managing all aspects of onboard and on-shore filming
- Identify, engage and leverage on-brand influencers and their positive WOM across appropriate marketing channels
- Work closely with the marketing team to implement the content strategy through earned channels
- Develop relationships with relevant tourism boards and identify partnership opportunities including sharing of assets
- Identify and negotiate sponsorship opportunities with relevant brand partners, act as the primary contact and ensure all marketing opportunities are fully exploited across owned and paid channels
- Manage all competition winner communication from notification of prize to driving UGC
- Develop and manage an internal communications strategy for the ANZ office
- Acting as a brand custodian to ensure brand language and creative guidelines are always adhered to
- Monitoring marketing and industry news and trends to enhance marketing activity
- Weekly reporting and attribution analysis of all coverage
- Budget management
- Representing the Viking brand at industry events and expos
More about Viking
Viking is recognised as the world’s leading river cruise line. Since the launch of its ocean fleet in 2015, the company is now also a leader in small-ship ocean cruising.
From Europe and Africa to Asia, Oceania, and the Americas, Viking provides destination-focused itineraries designed for experienced travellers who have a keen interest in history, culture, and geography.
While Viking’s head office is in Los Angeles and there are operational offices all over the world, you’ll be joining one of their two sales and marketing offices (the other is in London).
The deets
Are you ready to be Viking’s PR and Comms explorer and navigate new horizons? Get your application in before they close Monday 7 August!
Apply now, and tell them Karryon sent you by sending your CV and cover letter to jobsau@vikingcruises.com or apply on LinkedIn.
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