Looking for a role model to help shape your career in tourism? Look no further than Intrepid Travel’s boss James Thornton who was recently celebrated for his leadership skills & contributions.

Thornton was named joint Hospitality and Tourism Executive of the Year at CEO Magazine’s 2018 Executive of the Year Awards, which recognises the exceptional contributions made by CEOs, managing directors, and senior management.


CEO Magazine praised Thornton for his efforts in increasing business revenue and profits (AU$341 million and AU$10.7 million), while keeping staff content (81 percent employee engagement score) and making a conscious effort to protecting the planet.

“In line with Intrepid Group’s strategy of ‘Growing with Purpose’, James’s efforts over the last two years have seen noticeable improvements across the board.”

CEO Magazine

Thornton said he was humbled by the recognition, and was proud to lead a group that puts as much effort in meeting growth and milestone targets as it does in sustainable environmental and cultural practices.


Joint winners Intrepid Group CEO James Thornton & Marriott International Area Vice President of Australia, New Zealand & Pacific Sean Hunt.

“I’m equally humbled to accept the award as I am to lead Intrepid Group.”

James Thornton, Intrepid Group CEO

“We are finishing off a spectacular year of growth and significant milestones; having become Australia’s largest certified B Corp, and largest travel company in the world to achieve the rigorous certification,” he added.

“Our growth, coupled with our purpose beyond profit, means that as a business, we can be an even greater force for good.”


Thornton was also shortlisted for the major award, CEO of the Year, that was later won by Talent International’s head honcho, Mark Nielsen.

Intrepid Travel has also been awarded Best Family Tour Company at the Family Travel Magazine Awards.


Join us in congratulating James on his win.