With demand for women-only holidays & wellness retreats on the rise, travel brands are looking to tap into this trend by developing products specifically tailored to the market.

Ten personal travel managers recently spent nine days in Vietnam on a TravelManagers exclusive ‘Lady Get-Together’ famil that was specifically designed to showcase some of the experiences and locations most favoured by the so-called ‘she-conomy’.

The group began their women-only (plus one male) itinerary in Hoi An, where they explored the sixteenth-century merchant town from its old quarter to its top spot for a classic Vietnamese baguette – Banh My Phuong.

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Escorted by K J Slater, Business Development Manager for Vietnam Travel & Cruise, the ladies flew north to the country’s capital of Hanoi, where they learned about hand-making and dyeing organic cotton, before heading to World Heritage-listed Halong Bay for an overnight cruise.

The famil also included a visit to Sapa, a mountainous region in the northwest of Vietnam that is not far from the Chinese border, where they spent time hiking about the rice paddy terraces, shopping in Sapa town’s markets and taking a cable car ride to the peak of Fansipan.

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Lois Crook, who is TravelManagers’ representative for Engadine, NSW, said prior to the famil she found it difficult to sell Vietnam effectively, and notes that there is no substitute for first-hand experience.

“I’m already receiving some great enquiry from the content I posted on social media while I was away, and I feel confident of my ability to convert this interest into bookings.”

Lois Crook, TravelManagers Representative for Engadine

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Jodie Payne, representative for Cranbrook in Queensland, loved trying local food specialties and developed a particular fondness for Hoi An’s beautiful surroundings, while Judy Gillings, representative for Bateau Bay, described the entire experience as magical.