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Meaningful storytelling: Gordy Bayne's SHOWPONI set to launch

Travel Industry personality Gordy Bayne says he is thrilled to launch his new Marketing Agency SHOWPONI, on 15 September 2021, delivering Māori, Pasifika & Indigenous storytelling at its core.

Travel Industry personality Gordy Bayne says he is thrilled to launch his new Marketing Agency SHOWPONI, on 15 September 2021, delivering Māori, Pasifika & Indigenous storytelling at its core.

Get ready, because there’s a new SHOWPONI in town!

Showponi’s is a full-service Marketing agency delivering Marketing, Commercial Collabs, Media Buying, Content creation, Brand strategy, launch and refresh as well as Public Relations & curated Events with a New Zealand, Australian & Asia/Pacific footprint.

Founder and CEO, Gordy Bayne has launched and built travel brands such as Mondo Travel in New Zealand, Scoopon and Bon Voyage Luxury Holidays in Australia and recently the TRAVLR Group which was home to The Bali Bible, ViacomCBS and Network 10’s travel brands 10 Travlr & MTV Travel in Australia.

Recently Bayne has returned to New Zealand to play his part with TRAVLR Groups, Wandr Travel and Stuff Travel.

Bayne said “Returning back to New Zealand has enabled me to create my dream brand and business like Showponi, not only as a full-service marketing agency but with a ‘proudly local position’ in the global landscape.

“Our commitment is to also work with brands, businesses, tourism and government organisations that deliver Māori, Pasifika & Indigenous storytelling at the core of it, this is how together we will ‘win hearts, be relevant and make a meaningful contribution.”

The SHOWPONI team

Bayne says he has also hand-picked 2 foundation team members which is the return of ex Mondo Travels Marketing Manager, Angela Bartlam as Showponi’s Creative Director who will be the guardian of their customers brand and stories as well as Industry veteran & event queen previously with Touch of Spice and The Luxury Network NZ, Tania Reynolds as Chief Curator – Business & Events.

Bayne said he was thrilled to have the best possible team around him to build Kiwi company Showponi.

“Once we are at a safe Alert level we looked forward to the launch parties in both Auckland and Sydney to celebrate and bring back some sparkle to the world in our own little way.

“We are open for business now and we would love to be able to solve problems and exhaust any and every opportunity we possibly can for our customers.

“Many businesses have had to reduce their staff or are unable to dial backup so we look forward to any discussions on how we can help in a small or big way with all your re-entry activity this year and plans for 2022.”

Want to know more? Email Gordy here.