Karryon Luxury Takeover March 2024 side lock up
Karryon Luxury Takeover March 2024 side lock up
Home Travel Industry Hub

Middle-earth wows agents one last time

Tourism NZ hosted over 650 agents, media, corporate and travel partners on a journey through Middle-earth with exclusive screenings of the final Hobbit trilogy movie; The Hobbit: The Battle of Five Armies.

Tourism NZ hosted over 650 agents, media, corporate and travel partners on a journey through Middle-earth with exclusive screenings of the final Hobbit trilogy movie; The Hobbit: The Battle of Five Armies.

Guests were treated to a magical evening of New Zealand food and wine, kiwi hospitality and the opportunity to see the movie ahead of its nationwide release in Australia this boxing day.

The exclusive screenings took place in Brisbane, Sydney and Melbourne on Thursday 18 December.

Middle Earth 2

This activity is a continuation of Tourism New Zealand’s 100% Middle Earth, 100% Pure New Zealand campaign launched in the Australian market last week, which includes out of home, online and cinema advertising across all Australian states.

The event was held in partnership with Air New Zealand, Hobbiton Movie Set Tours, Positively Wellington Tourism and New Zealand Trade & Enterprise.

What do you think of New Zealand’s real-life Middle-earth?