Well-known industry leader James Hewlett will work with the Australian Travel Industry Association on its corporate partner engagement strategies and assist in the rollout of its individual membership program.
With previous roles as Head of Marketing at Collette and serving on Visit USA’s executive team, Mr Hewlett is a highly experienced marketer with a proven record in developing and deploying marketing and brand strategy, particularly in travel.
After leaving Collette in October 2023, he launched Endurance Marketing & Consulting to provide strategic marketing consultation to travel businesses.
He brings this acumen as a contracted consultant to ensure the association continues to have the skills and expertise to advocate for the Australian travel sector.
ATIA CEO Dean Long said: “We are delighted to add James’ skills and experience to the ATIA team.”
“His extensive marketing background complemented by his deep understanding of the travel industry further deepens the team’s capacity, especially as we entrench the corporate and individual membership offerings.”
Mr Hewlett said: “It’s exciting times for ATIA and I’m delighted to contribute to the hugely talented team bringing new initiatives to the industry.”
ATIA recently added TTC Australia CEO David Hosking to its board.
Find out more at afta.com.au
